Author: Kashmeera Sambamurthy

Titan’s ‘The Wedding Film,’ the commercial that tugged at the heartstrings through the ‘joy of gifting’

‘The Wedding Film’ attained the status of ‘iconic’ without the presence of any celebrity or well-known face. The ad film's script writer makes his point here. If the agency had cast someone prominent, the advertisement would be remembered by his or her name. This would have distracted the audience from the theme of the commercial. Communicating the emotion of ‘The Wedding Film’ was far more important than featuring an established personality. (Stills from 'The Wedding Film')

The commercial, released in the mid-1990s, was like a breath of fresh air for its blend of Western music and Indian values. ‘The Wedding Film’, which stood out for its heartwarming storyline, conveyed its theme through the single word ‘Papa’.

Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services

Ashish Khanna will be responsible for operationalising a globally networked talent capability that enables clients to access high-quality, consistent, cost-competitive services, combining the right expertise with the right technology from the right locations. (Image source: LinkedIn)

Ashish Khanna comes with 25 years of experience, where he oversaw delivery and transformative programs for Fortune 500 companies and managed large global teams.

Haier India appoints Priyanka Sethi as Head of Marketing

In the past, Priyanka Sethi has held several leadership positions with Panasonic, Discovery and NEC Corporation India. She has conceptualised, led, and worked on numerous award-winning campaigns across the board. (Image source: LinkedIn)

In her new role, Priyanka Sethi will develop, implement marketing strategies and will look into strengthening the brand’s positioning and enhancing its customer engagement.

Diageo names Debra Crew CEO, making her the company’s first female CEO

With Debra Crew’s appointment as CEO, women will make up more than 50 percent of Diageo’s executive committee from 1 July. During the past decade, Diageo’s total shareholder returns have strongly outperformed the FTSE100, and the company has continued its progressive policy to increase dividends every year. (Image source: Diageo)

Debra Crew, who is currently the chief operating officer, was appointed in 2022. Prior to that, she was the president, Diageo North America and global supply

L&K Saatchi & Saatchi appoints Pallavi Nayak as EVP – Strategy

Pallavi Nayak has worked with some of the top agencies across India and South Asia. This includes Happy Creative Services, DY Works, Ogilvy, Contract Advertising and Lowe Lintas.

Pallavi Nayak, who is armed with an experience of over two decades in advertising and marketing, was previously associated with DY Works as senior vice president – business design.

Colorbar Cosmetics awards social media and creative mandate to Sociowash

Sociowash will also be looking after Colorbar Cosmetics media planning and buying strategies, in addition to developing creative posts and digital videos. (Representative Image: Mike Newbry via Unsplash)

Sociowash’s mandate will be to look after end-to-end social media services to help the brand create higher recall value and perception.

Marketing Mocktail: Brand as rubber band- brand extensions explained!

When Toyota decided to enter the luxury car segment to compete with Mercedes, BMW, and Audi, they did not extend the Toyota brand, but went with a new brand instead-Lexus. The reason was clear. Toyota is a mid-market brand built around quality, reliability, and price value. It would have been too much of a stretch to move the brand into the luxury and high-performance territory. In fact, Toyota and Lexus are completely delinked and operate as separate businesses. (Representative Image: Kenny Eliason via Unsplash)

Before marketers get into stretching brands, they must ask and find answers to three fundamental questions.

Dentsu X appoints Ritika Goswami as VP – Strategy

Ritika Goswami started her career at Bennett Coleman and Co. Ltd. (Times Group) as assistant manager. From there, she moved to IMRB International, a market research, survey and business consultancy firm as senior research manager. (Representative Image: CoWomen via Unsplash)

Ritika Goswami, who comes with 18 years of experience, previously worked at NielsenIQ as associate director.

DDB Mudra appoints Saad Khan as president and managing partner – growth & strategy

With more than two decades of experience under his belt, Saad Khan has worked with brands such as Coca-Cola, Amul, Reckitt Benckiser, Tata Motors, ITC Foods, Volvo Cars, Honda, and Nerolac among others. His strategic expertise specifically in building the Tata Motors' brand has played a significant role in its success within the EV category. (Image source: LinkedIn)

In this new role, Saad Khan will lead business and build on strategic capabilities for the West region of the Group.