Author: Kashmeera Sambamurthy

With IPL in sight, govt to crack down on online betting ads disguised as content, says consumer affairs secretary Rohit Kumar Singh

Rohit Kumar Singh says, "We also must realise that this regulation versus innovation debate is something the whole world is struggling with. If you regulate too much, then technology will not develop. If you regulate too less, then it is harmful."

Rohit Kumar Singh, Secretary, Ministry for Consumer Affairs, Food & Public Distribution, speaks exclusively to Storyboard18 on influencer marketing guidelines, violators, crypto ads, and more.

Dinosaur in the room: New-gen ad leaders say ad clubs caught in a time warp, demand credibility, agility and relevance

Executives highlight that the biggest challenge is relevance because many young professionals don’t even know about various ad bodies. They also say there is a greater need for mentorship and guiding young talent through regular workshops and knowledge sessions which associations can actively look at organising. (Representatuve Image: Arseny Togulev via Unsplash)

Younger CXOs believe that the ad industry associations and bodies need to shift their focus on what matters to young professionals and work on addressing various challenges that modern agency businesses are facing.

Kellogg India’s Sumit Mathur joins Paytm as CMO

Previously, Sumit Mathur was the CMO at Kellogg India and led the overall category strategy/vision and business P&L as part of the South Asia Leadership team for five and a half years. (Image source: LinkedIn)

From FMCG to fintech, Paytm’s new CMO Sumit Mathur started his career at Unilever as an area sales manager.

Bookstrapping: The Story of Art Without Men by Katy Hessel

As per the book, the horror of horrors appears in the introduction itself- in the 19th century, art dealers used to erase women’s signatures from paintings and replace it with more well-known male names. Because women’s smaller less creative brains were supposed to be less capable of professional art. (Image source: Amazon)

The book lists details on various forms of art, highlights on the Italian city of Bologna, traces ‘Western Art History’ and mentions global names in western art. Rating: 4 Stars.

Mullen Lintas appoints Ram Jayaraman as CCO

As per LinkedIn, at Meta, Ram Jayaraman conceptualised platform-first ideas across Facebook, WhatsApp, Instagram and Messenger for India’s biggest clients and also co-created campaigns with the best creative agencies. (Image source: LinkedIn)

Ram Jayaraman is armed with an experience of 22 years and has been a part of agencies like JWT India and Grey Group where he worked on brands like Rin India (Unilever), Smirnoff, Amit Enterprises, Fortis Hospitals followed by many more.

Ad filmmaker and director Pradeep Sarkar passes away

Pradeep Sarkar directed several commercials, including Cadbury’s Pappu Paas Ho Gaya, Eveready’s Give Me Red, Tata Yellow Pages, ICICI Prudential, and Onida KY Thunder, among others. (Image source: Twitter handle - Shubho Sengupta)

Pradeep Sarkar directed several advertising campaigns before transitioning to the world of cinema, where he directed acclaimed films such as ‘Parineeta’, ‘Laga Chunari Mein Daag’, ‘Mardaani’, and ‘Helicopter Eela’.

Are media agencies the new creative agencies?

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Has the infusion of creativity transformed the traditional roles of media agencies?

Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.