Kashmeera Sambamurthy – Page 262

‘No app will take away jobs’: Adobe’s Duncan Egan on gen AI, reading manuals and going to school with the founder’s son

Adobe's Duncan Egan says, "I also think when a CEO and CMO are in sync, learning from mistakes is much more an easy process. I am a fan of learning from failures. It is important to pause and revaluate things, especially when things are tough. I would rather do less than take up unrealistic tasks and goals. In a CEO and CMO partnership, the ability to think holistically increases. Both keep each other in check and things are in balance."

Duncan Egan, VP of marketing, Asia Pacific & Japan at Adobe, talks about generative AI, why marketers are still heavily relying on cookies, and more.

Retail sector boosts ad volumes on TV News by 15 percent in FY 2022: TAM

With the pandemic accelerating the shift towards e-commerce, retailers had to adapt rapidly to stay competitive in the market. To stand out from the competition, retailers resorted to aggressive advertising campaigns on TV news channels, which proved to be an effective strategy. (Representative Image: Franki Chamaki via Unsplash)

Advertising efforts of the retail sector on TV news programs saw a significant surge in the year gone by.

Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Birmingham Museums Trust via Unsplash)

From whispers in agency corridors and pitch-room chatter to what’s buzzing on clients’ side, we’ve got the overheard and untold stories of the advertising industry and its people. An unexpected crash Turmoil continues at a home-grown social platform. There have been senior exits for a few months. Now, we hear that the multi-deals they made… Continue reading Storyboard18 Insider: Memes over portfolio, an over-the-top founder celebrity and an unusual trade

Yudiz Solutions set to join Nazara as second listed gaming company in India with IPO filing

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

Yudiz Solutions’ upcoming IPO filing with NSE Emerge marks a significant milestone in the gaming industry that hit $2.6 Bn in FY22 and is projected to reach $8.6 Bn in FY27.

Dentsu loses Maruti Suzuki Rs1200 crore media account to Mindshare

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

Mindshare won the Maruti Suzuki media business after many months-long multi-agency pitch.

IPL becomes a Decacorn with $10.9 billion valuation; Media rights most significant revenue source

Since inception, the league's value has seen a 90 percent growth and currently stands at $10.9 billion (Rs 87 crore), according to a report titled 'Beyond 22 Yards', The IPL Valuation Report 2022 by D and P India Advisory. (Representative Image (From left to right) : Twitter handle - Gujarat Titans, Mumbai Indians and Lucknow Super Giants)

This year, for the first time, IPL media rights were spread among different broadcasters, breaking the monopoly of one company.

Employees turning social media influencers is the next India Inc challenge after moonlighting

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

Earning money outside full-time employment needs disclosures as it may lead to a conflict of interest. For instance, an influencer working for an apparel company might get approached by its competitor for product promotion due to a large number of followers.

Author: Kashmeera Sambamurthy