Author: Kashmeera Sambamurthy

Bookstrapping: Rishi Sunak, The Rise by Michael Ashcroft

For a non-British reader, the narrative of Rishi Sunak’s work as Secretary of Treasury under senior British Pakistani politician Sajid Javid, their working equation and the torpedoing events that led him to eventually succeed the latter at No.11 Downing Street offers novel insights. (Image source of book: Amazon)

In the book, painting a flawless portrait of Rishi Sunak is probably the reason why readers will feel that ‘something is missing’. There is no mention of the classic follies of youth or the swagger of fat young paychecks. Bookstrapping Rating: 3 stars

We will likely see a killer AI app later this year, says Nothing’s Carl Pei

Carl Pei says, "Long term, I'm quite bullish on the Indian economy, because it's still a young nation, and it has a lot of future potential. It's also a big market for us. So we're manufacturing all the products we sell here in terms of smartphones locally, we're also looking at diversifying the other product ranges, whether we can manufacture them over here. So we're talking to multiple suppliers." (Image Source: Still from a Nothing CEO Reviews OnePlus 11

Carl Pei says they are already making all their phones locally and exploring whether they can make other products in the country.

Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?

The ad, which is made by advertising agency Lowe Lintas, the Greenply ad features a Sikh family (mother, father and son) travelling on a bus in South India. Suddenly, the boy, speaking in Tamil, asks the bus driver to stop and barges into an ancestral home.(Stills from the Greenply ad)

The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”

Startup founders in India are waking up to white space in online gaming market

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

Two new gaming companies were launched in the past two days. Investors are flocking to India’s gaming and esports arena. We take stock of recent developments.

Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG

IndiGG raised $6 million in seed funding from investors such as Sequoia India, Lightspeed Venture Partners, and Animoca Brands in January 2022. Agarwal, who was at Nazara Technologies at the time, had also participated in the funding round as an angel investor. (Image source: Moneycontrol)

The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.

Weekly Shorts: 7 steps for marketers to get influencer mapping right

Influencers can help improve engagement with the brand's target audience. By partnering with the right influencers, brands can create content that resonates with the target audience and encourages engagement, leading to increased brand awareness and sales. (Representative Image: Brooke lark via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Raja Rajamannar asked ChatGPT to summarize the AI chapter from his book Quantum Marketing. Here’s the result

In Raja Rajamannar's book ‘Quantum Marketing’ that's about the tsunami of disruptive technologies coming our way, there is only one technology that he thought was important enough to warrant its own chapter. (Representative Image (on the right): Jackson Sophat via Unsplash)

Author of bestselling book ‘Quantum Marketing’ and global CMO of Mastercard, Raja Rajamannar asked ChatGPT to create a synopsis of the chapter on Artificial Intelligence.

Kellogg India’s CMO Sumit Mathur quits the company

Sumit Mathur joined Kellogg India in 2017 as the director of marketing. He was in charge of leading the overall category strategy/vision and business P&L as part of the South Asia leadership team.

Sumit Mathur, chief marketing officer, Kellogg India, has moved on after more than five and a half years long association with the company.