Author: Kashmeera Sambamurthy

Ad spends to grow at 15.5 percent: GroupM India

The launch and expansion of 5G services beyond top metros, combined with affordable smartphones, is also expected to drive ad spend growth. (Representational Image: Anthony Rosset via Unsplash)

India ranked eighth globally on ad spends and continues to be the fastest-growing market in 2023, as per GroupM.

Super Bowl 2023 Ad Playlist: Tubi, Dunkin, Doritos, Rihanna, Amazon, Pepsi, hit the right spot

According to Statista, during the 2019 Super Bowl, consumers spent 641,000 hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. (Stills from ads)

How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.

Piaggio Group speeds up its India growth plan

According to Davide Zanolini, executive vice president, marketing and communications at the Piaggio Group (also the chief marketing officer at Piaggio Fast Forward), the big challenge for the segment not only in India but also in other markets is not to look at Vespa as a heritage or a vintage brand, but as the brand of the present times which can add relevance to the needs of the present generation. (Representative Image: Albert Vincent Wu via Unsplash)

Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.

Indians are looking for value offers online as inflation rises, study

Shoppers prioritize cost savings while also seeking out products of high quality. In fact, product quality is the most important factor for consumers, outpacing free shipping and discounts/coupons. (Representative Image: Paul Felberbauer via Unsplash)

The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.

Cheil India appoints Neeraj Bassi as chief growth officer

Bassi was serving Havas Group India as its chief strategy officer till March 2022. He has also previously held the position of Cheil’s chief strategy officer at Cheil India in 2016.

In his current role, Neeraj Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

Ask ChatGPT, how to build great brands from buzzy innovations

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.

Biz Moves: Ogilvy, 22feet Tribal Worldwide, Hearts & Science, First Economy, Admatazz, Team Pumpkin

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

Keep up with all the key business wins and the account movements.

Bookstrapping: Quit: The Power of Knowing When to Walk Away

Another strategy to get better at quitting is to enlist a quitting coach, simply an outside observer to help us with the decisions. Think of that person you know, in a horrible job or a toxic relationship! Its plain to us that they should walk away, but they can't see it for themselves. (Image source: Amazon)

This book authored by Annie Duke is nothing less than a toolkit for mastering the skill of quitting and embracing it. Our reviewer Reeta Ramamurthy Gupta shares key highlights. Bookstrapping Rating: 3.5