Maharashtra to check global fast food chains’ and McDonald’s outlets in the state

The FDA has suspended the license of a McDonald's outlet in Ahmednagar, prompting the chain to delete the word "cheese" from various items. The authority is also pushing the chain to extend the corrective action state-wide and even nationally. (Image source: Moneycontrol)

The state will run a check for misleading promotion of non-cheese items as containing cheese.

Anant Ambani: My vision is to build the world’s most advanced wildlife institute in Jamnagar

The Jamnagar facility also houses a huge elephant rescue centre, where more than 200 elephants have been rescued from all over India. The facility has more than 300 to 400 professionals caring for elephants that need healthcare support, Anant Ambani added. (Image source: News18)

In a conversation with Network18’s CNN-News18, Anant Ambani talked about the state-of-the-art medical centre for rescued animals in Jamnagar.

FM Nirmala Sitharaman: RBI should hold regular meetings with fintech companies

The six action points stressed on the simplification and digitization of KYC (Know Your Customer) processes across all fintech sectors. This also included facilitation of interactions between fintech firms and law enforcement agencies to address concerns or issues. (Image source: Moneycontrol)

The meeting, which was attended by RBI deputy governor T Rabi Sankar, SBI chairman Dinesh Kumar Khara, and officials from the National Payment Corporation of India (NPCI), among others, saw Nirmala Sitharaman release six action points.

GroupM report: 117 percent growth in delivery of paid media to CTV devices from 2022-2023

CTV growth emerges from HSM markets, witnessing 4X growth in impressions from Maharashtra, Haryana, UP, MP, Jharkhand, Uttarakhand, Chhattisgarh & Bihar over last 12 months. Karnataka leads growth in South with 7X growth. (Image source: Unsplash)

Addressable TV homes to surpass 45 million by end of 2024, covering 21 percent of Indian TV Homes; a growth of 32 percent over 2023.

New consumer classification to help advertisers with precise targeting, says BARC chair Shashi Sinha and top marketers

India was operating with a classification system (SEC) built and launched in 1988 but since this was an urban classification system based on the education and occupation of what they called CWE or the chief wage earner, marketers increasingly felt the system was not a strong enough indicator of affluence. Additionally, there was no official rural classification endorsed by MRSI. NCCS was the answer that was launched in 2011. The classification took into consideration education of the CWE multiplied with the assets they owned. (From left to right: Shashi Sinha, Rajiv Dubey, Shuvadip Banerjee and Jasmine Sachdeva)

The Indian Socio-Economic Classification (ISEC) proposed by the Market Research Society of India (MRSI) is under review by BARC. Stakeholder consultations will guide the decision on adopting this new classification system.

One One Six Network enters into a strategic alliance with Centrick Marketing Solutions

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through this alliance, Centrick Marketing Solutions’ clients will have the ability to leverage and utilise One One Six Network’s global database of human brands, sports personalities, actors, celebrities, category specialists and market voices.