Author: Kashmeera Sambamurthy

TV AdEx grew 7 percent in 2023, touched Rs 32,886 crores: Reports

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

According to Madison analysis, a major reason for the lacklustre performance of linear TV during 2023 could be attributed to the intense competition that emerged because of the splitting of ownership of IPL TV and digital rights and Jio’s decision to allow streaming of IPL free of cost.

Digital ad growth stumbles in India in 2023, startups and regulations play spoilsport: Reports

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

As per Madison report, digital AdEx grew only 15 percent in 2023, compared to 50 percent in 2021 and 35 percent in 2022.

2023 AdEx slips just below Rs 1 lakh crore, lowest growth in 6 years: Reports

‘In 2023 despite GDP having grown at 7.3 percent, AdEx seems to have grown at only 10 percent which is the lowest growth Indian AdEX has seen in the last 6 years, except the COVID year,” the report added. (Representative Image: Eleni Afiontzi via Unsplash)

According to the Madison Report, India’s 2023 AdEx growth has hit a six year low, except the COVID year.

Mozilla to layoff 60 employees

Mozilla will also pull the shutters down of 2018 launched Hubs, a 3D digital world. Further, it will also scale back investments in mozilla.social Mastodon. (Image source: Official website)

The move is in order to scale back its investment in several products.

ESPN, Fox and Warner Bros reviewing CEO candidates for new streaming venture

FuboTV also alleged that the media companies charged fees that were as much as 30 to 50 percent higher than the rates they charged other distributors. And, this latest move to launch a sports streamer is to capture the market all for themselves. (Image source: Official website and Sketchfab)

Pete Distad, who had led Apple as senior director, video/sports/TV+ business, operations, and distribution, and is currently a board member at CoachArt is among the top candidates the media companies are considering, highlighted in a media report.

Broadcom’s Hock Tan to join Meta’s board of directors

Hock Tan began his career at Hume Industries as managing director. He went on to work across Pacven Investment, Commodore International, Integrated Circuit Systems, Integrated Device Technology and Avago Technologies.

Hock Tan is the president and chief executive officer of Broadcom, a semiconductor manufacturing company.

Ipsos India expands the leadership team

Archana Gupta began her career at IMRB International and went on to work across Synovate. Her innings at Ipsos began as research director. (Image source: Official website)

Archana Gupta, executive director, market strategy and understanding lead will also spearhead shopper research and capability building. Malvika Mani has been appointed as executive director.

It is important to invest in regional content: Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

The MIB minister emphasised the success of regional content by using the Indian Premier League (IPL) as an example.