Author: Kashmeera Sambamurthy

Hilton announces global partnership with Deepika Padukone for ‘Hilton. For The Stay’ campaign in India

Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip.

The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.

Nodwin Gaming to acquire Ninja Global FZCO

This acquisition also readies Nodwin Gaming to expand to Central Asia, where the mobile games market is experiencing rapid growth, across multiplayer and strategy games, driven by tech-savvy youth population. (Image source: Official website)

This acquisition, which comes on the heels of acquisition of Games Marketing Services company PublishMe in October, solidifies its presence in the rapidly expanding Middle East and Turkish markets.

Cisco to layoff five percent of global workforce

At present, Cisco’s focus is on artificial intelligence and it is exploring partnership with software company Nvidia to boost growth. Charles Robbins, chief executive officer, Cisco mentioned that Nvidia had agreed to use Cisco’s ethernet with its own technology. (Image source: Moneycontrol)

As clients in the telecom industry put restrictions on their expenditure, analysts expect that the demand for Cisco products will remain under pressure.

Tata Group to forge strategic partnerships with Uber Technologies: Reports

In February, Tata Motors had signed an agreement with Uber to supply 25,000 electric vehicles (EV). This partnership would result in the electrification of Uber services in Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru and Ahmedabad. (Image source: Moneycontrol and Uber)

The collaboration could integrate Uber’s services as an anchor app within the ecosystem. It could also increase the traffic volumes and engagement on Tata’s digital platform.

mSix&Partners entrusted with the integrated media mandate for Kapiva

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

The brand has enlisted mSix&Partners’ expertise in data-led and audience-centric media planning to support its aggressive expansion plans, primarily on e-commerce platforms. The brand will also closely collaborate with mSix&Partners and utilize its capabilities in precision planning and data measurement to address unique business challenges.

Cable TV Regulation: IBDF seeks meeting with the Parliamentary Standing Committee

In a letter that was released on February 13, the IBDF highlighted that it would make a detailed representation to the parliamentary committee which was headed by Prataprao Jadhav, member of parliament, Shiv Sena. (Representative Image: Erik Mclean via Unsplash)

This comes in the wake of the apex body of TV broadcasters being excluded from the deliberations that formed the basis of the report, ‘Regulation of Cable Television in India’.

Coca-Cola witnessed robust growth in 2023; to re-invest significant chunk of capital investment

The net operating revenue of the company stood at $10,849 million in Q4 FY23, up by 7% from the same quarter previous fiscal when it was $10,125 million. (Representative Image: Soheb Zaidi via Unsplash)

In the December quarter, developing and emerging markets grew by two percent, particularly driven by growth in India and Brazil. India stands as Coca-Cola’s fifth largest market.

Inside Story: Did Zee find a better suitor before Sony walked off?

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

There has not been one but many obstacles in the $10 billion Zee-Sony merger. Starting from regulatory hurdles, shareholder issues, to leadership disputes. Some sources claim Zee deliberately created the last-mile hurdles to scuttle the deal and look for greener pastures.