Elon Musk’s X introduces Community Notes feature in India ahead of elections

X's Community Notes handle tweeted, “Welcome new contributors in India. Our first contributors are joining today, and we'll be expanding over time. As always, we'll monitor quality to ensure that notes are found helpful by people from different points of view. Community Notes now has contributors in 69 countries around the world, and we're adding more regularly.” (Image source: Moneycontrol)

X’s Community Notes feature enables users to participate in fact-checking tweets shared by other users and intermediaries on the platform.

Letting data lead the charge against climate change

Sustainable practices implemented through data analysis have mitigated 120 tons of carbon emissions and saved 1,980 KL of fresh water, while also generating economic savings of $12,500. Waycool’s success story underscores how data analytics can be a powerful tool for both environmental and economic progress. (Image source: Unsplash)

Businesses can streamline operations to reduce emissions, not only benefitting the environment but often leading to substantial cost savings, writes Subramanian Ananthapadmanabhan.

Paytm’s CMO Sumit Mathur quits to join Glanbia Performance Nutrition as country head

Previously, Sumit Mathur was the CMO at Kellogg India and led the overall category strategy/vision and business P&L as part of the South Asia Leadership team for five and a half years. (Image source: LinkedIn)

Sumit Mathur led Paytm as chief marketing officer. As country head at Glanbia Performance Nutrition he will oversee India and South Asia markets.

Wall Street Journal elevates Deborah Ball as Asia editor

Deborah Ball began her career as a staff reporter at Dow Jones Newswires, and in 1997, her innings began at the Wall Street Journal.

The appointment comes as Andrew Dowell, former Asia editor, transitions to a role as the Middle East editor based in Dubai, stated a media report.

Virat Kohli – a brand beyond cricket; List of Kohli’s brand endorsements

Virat Kohli, the cricketing hero, had become Virat Kohli, the marketing marvel. From transforming homes to fueling active lifestyles, his influence transcended the sport, making him a familiar face in every household. (Image source: Moneycontrol)

With two new brand campaigns in a week for Asian Paints and Amaze, Virat Kohli is the most prolific brand ambassador in the sports genre in India. Take a look at some of his brand deals and campaigns that span across categories.

Sales and marketing sector offering an average salary hike of 25 percent – 40 percent: Michael Page

According to the report, India's six percent GDP growth coupled with significant domestic investments and independence from external factors, positions India uniquely in the region, even amidst global challenges. (Image source: Unsplash)

As per Michael Page India Salary Guide 2024, sales and marketing sector is looking for talents for positions like digital marketing, growth manager/ leader, and growth head / business head and lucrative for professionals having expertise in digital / paid marketing, demand / lead generation and branding.

Mira Kapoor partners with Schwarzkopf Professional to endorse their new line of clean beauty hair care products

Kapoor's choices from the Bonacure range include heat protection with Sealed Ends+, protecting her hair from heat damage during styling for a healthy look. She also recommends the pH4.5 Color Freeze formula, maintaining hair color vibrancy and pH balance, highlighted the company.

Mira Kapoor promotes the range that combines first of its kind Vegan Keratin and Clean advanced technology, which makes the hair healthier and restores its natural form creating a new benchmark for eco-friendly beauty solutions, stated the company.

ASCI Academy introduces ‘Responsible Influencing Course’ e-learning certificate

Additionally, the course addresses regulatory and platform-specific guideline requirements. A section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. (Image source: ASCI Academy website)

The certification is designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.