Wieden+Kennedy’s mandate is to steer the brand into a new era, bringing a fresh, contemporary perspective to the entire brand portfolio of the company.
Author: Kashmeera Sambamurthy
ZEE Chairman R Gopalan addresses Sony’s termination notice, ensures stakeholder confidence
R Gopalan, chairman of ZEEL, said, the Company will take all the necessary actions, in the best interest of all stakeholders, including by taking appropriate legal action…
Zee-Sony Merger End: Zee readies for legal battle after Sony demands $90 million merger termination fee
Sony called off the $10 billion merger over alleged breaches by ZEEL. Zee said it will take legal action and called for a board meeting.
Action film ‘Fighter’ launches merchandise line
The merchandise line encompasses a diverse array of offerings, ranging from apparel and accessories to coveted collectibles and memorabilia.
TTK Prestige appoints Venkatesh Vijayaraghavan as chief executive officer
Venkatesh Vijayaraghavan was the CEO and director at CavinKare.
Feminine hygiene brand Sofy onboards Sara Ali Khan as brand ambassador
The commercial, showcasing a day in Sara Ali Khan’s life, emphasises her hectic routine, effortlessly balancing professional commitments and personal life.
CXO Moves: Exec appointments across VML, Ogilvy, Nissan Motor, Madison Media, Havas and more
Executive moves in the world of brands and agencies.
Bookstrapping: Lord Rama and literature
Our column touches upon three new books- as different as chalk and cheese- that celebrate Lord Rama, writes our reviewer Reeta Ramamurthy Gupta.
Zee-Sony $10 billion merger likely to be terminated? Reports
ZEEL’s institutional investors are reportedly seeking regulatory intervention. Now a report has surfaced suggesting that a communication ending the deal will be submitted to the Tokyo exchanges within the next 48 hours.
Ram Mandir, Ayodhya sparks marketing frenzy; print, TV, and social media ad blitz
Brands like Amul, Kalyan Jewellers, Adani Wilmar, Indian Hotels, ITC Ltd., EIH Ltd, Havells and many others have all risen to the occasion of the consecration ceremony of Ram Lalla.