Author: Priyanka Nair

Wavemaker appoints Chris Worsley as global performance lead

Chris Worsley will be responsible for delivering performance strategy for Wavemaker’s global clients, collaborating closely with global GroupM Nexus leadership.

Chris Worsley joins from Dentsu’s iProspect where he held the position of UK Group managing director and led the agency’s global performance clients.

India’s a cricketers-loving nation, not a cricket-loving nation: Kohli, Sharma get brand love after WC loss

According to media reports, TV ad spend of the tournament grew by 25 percent over the 2019 edition. The tournament in total has been able to garner ad spend of Rs 2,200-2,300 crore (including TV and digital). The sectors that spent the most on advertising were fast-moving consumer goods (FMCG), consumer durables, and e-commerce. (Pictured: Mohammed Shami and Rohit Sharma; Image source: twitter.com/BCCI)

Kohli and Sharma may see a 30-40 percent hike in endorsement fees; bowler Mohammed Shami’s endorsement fees have doubled.

Landor & Fitch is now Landor

The change marks the end of a five-year strategy in which the company expanded its services in consulting, design, and experience.

The brand’s new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.

Global media review: Spotify scouts for a new media agency

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

The audio streaming major Spotify’s media mandate is currently handled by IPG Mediabrands’ UM.

OpenAI Saga: How the corporate drama will impact the company’s brand

Over 500 OpenAI employees have threatened to quit the firm unless the board resigns. According to them the board has jeopardized all their work and undermined the company. “Your conduct has made it clear you did not have the competence to oversee OpenAI,” they stated in a letter. (Representational image by Nik via Unsplash)

As the saga unfolds at OpenAI, brand experts believe such instances of turmoil can be unsettling for consumers and impact the brand.

Users first, brands later: Snapchat’s Resh Sidhu’s message for marketers on AR

Resh Sidhu has vast advertising agency experience. She had been chief creative officer at Barbarian, following stints with AKQA and Framestore. In fact, when she was creative director at the Oscar-winning VFX studio Framestore, she developed the VR experience for Warner Bros and JK Rowling’s ‘Fantastic Beasts and Where to Find Them.’

Resh Sidhu, global director of Arcadia AR Creative Studio at Snapchat, says that when it comes to augmented reality, brands should create an emotional connection. Most brands put the brand message first and not the user, and that’s where they fail, she tells Storyboard18 in an exclusive interview.

Saw spike in demand for accommodation in all cricket world cup host cities: Santosh Kumar, Booking.com

"Travel combined with the Cricket World Cup, combined with the festivals, has really led to a spurt in travel, both Tier 1 cities as well as Tier 2 cities. We have also observed that there are different segments of accommodation that are benefiting from this," said Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia, Booking.com.

Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia, Booking.com on the company’s association with cricket and other sports, how Indians are travelling today, and more.

Virat Kohli and his manager Bunty Sajdeh part ways: Report 

Virat Kohli was the first cricketer to sign a Rs 100 crore deal with Puma. The brand had actually onboarded him for Rs 110 crore. Sajdeh had a big role to play in locking in this deal for Kohli.

The reason for the split is not known. However there are rumours that Kohli may set up his own company who will manage his brand activities, according to a report by CricketNext.

Glenmark’s La Shield wins big at OTC Health and Wellness Conference 2023

The OPPI OTC Health and Wellness Conference is organized with the objective of promoting responsible self-care among individuals. The conference aims to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. (Representative Image: Giorgio Trovato via Unsplash)

La Shield’s campaign ‘Be Sun wise’, which won at the OTC Health and Wellness Conference 2023, leveraged the available online information through creative optimization to provide consumers with relevant, real-time, city-specific UV index data.