Author: Saumya Tewari

Integrated ad firm RK Swamy group files for IPO

Crayons continued to bag integrated service duties from marquee clients in the government and private sector, including DGIPR Madhya Pradesh and Invest UP (Government of Uttar Pradesh). During the half-year under review, the company was also instrumental in the National Education Policy program for the Ministry of Education in Delhi. (Representative Image: Wance Paleri via Unsplash)

If the listing plans of the company fructify, it would be the first ever IPO in India by a major integrated marketing services group.

Bacardi’s Zeenah Vilcassim joins Zomato Live Entertainment as CEO

Vilcassim was promoted in April 2021 to head consumer and customer marketing across the entire Bacardi portfolio of brands. She joined Bacardi four years ago as global brand director for Dewar’s Scotch whisky. She was based out of the company’s Gurugram office.

Zomato Live Entertainment is the experience arm of restaurant aggregator and food delievery company.

Govt releases guidelines for celebrities, influencers endorsing health and wellness category

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

According to the guidelines, individuals who are certified medical practitioners and possess certifications from recognised institutions in the field of health and fitness are required to disclose their credentials when sharing information, promoting products or services, or making any health-related claims.

X CEO Linda Yaccarino shares insights on Twitter’s transition, working with Elon Musk

In May, Elon Musk announced the appointment of Yaccarino, the former advertising head of NBCUniversal, as new CEO with a mandate of building a new version of Twitter. (Representative Image: Linda Yaccarino via LinkedIn)

Elon Musk and Linda Yaccarino, while operating within well-defined lanes, are united by a shared belief in X’s overarching mission. This mission, as Yaccarino articulated, centers on the foundational core value of free expression.

Facts-based content creators are becoming celebrities: Nestlé’s Rajat Jain

As per Rajat Jain, head of foods business and category head, Maggi noodles, at Nestlé India, "I believe AI is already making an impact, particularly from the perspective of marketers utilising it. The real test, however, lies in its adoption on the consumer side. Given the rapid pace of adoption in India, evident from the 700 million smartphone connections, I foresee its swift integration across three key areas."

The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company.
 

How brands are combating inflated numbers by social media influencers

Data provided by KlugKlug, a global decision-making B2B tech SaaS platform for influencer marketing, says that out of 8 million influencers profile on Instagram it reviewed, around 4.6 million influencer has more than 60 percent fake (inactive or suspicious) followers, rendering these profiles useless as they don’t provide engagement to the brand.

 Storyboard18 spoke to various stakeholders to understand how brands are addressing the challenge of overstated figures among social media influencers.

Xiaomi’s Jaskaran Kapany joins Table Space as CMO

In a career spanning two decades, Kapany has held leadership roles within marketing with leading companies such as smartphone brand Xiaomi; Paytm, mobile commerce company & ICICI Prudential- life insurance player.

Kapany mandate is to strengthen Table Space’s strategy to consolidate its position in the managed workspaces sector and establish it as a strong brand name.

Havas Worldwide India announces key appointments in strategy team

From left - Jasravee Kaur Chandra and Mohini Varma

Mohini Varma has joined as executive vice president & planning head – North, and Jasravee Kaur Chandra has been appointed as senior vice president of Havas Worldwide India. Both will report to Anirban Mozumdar, chief strategy officer, Havas Worldwide India, and will be based out of Gurgaon and Mumbai, respectively.

Three broadcasters vying for ISL broadcast rights

For the first time, ISL has floated an invitation to tender for the media rights for its tenth edition. (Representative Image: The Aztec Soccer Ball by Chaos Soccer Gear via Unsplash)

Following the conclusion of Disney Star’s five and four-year broadcast rights agreement last season, FSDL has initiated the process of soliciting tenders. FSDL has communicated this global tender to all stakeholders, anticipating the selection of a broadcaster within the forthcoming 15 to 20 days.

BCCI reduces base price for title sponsor rights to Rs 2.4 cr per match within India

There are back-to-back cricket tournaments during the festive period this year including the Asia Cup (August 30 to September 17) followed by the World Cup 2023 (October 5 to November 19) and brands want to capitalise on this.

This decision comes in the wake of subdued interest in high-priced cricket properties, compounded by the exit of new-age brands aiming to conserve their financial resources.