Author: Tasmayee Laha Roy

Reliance-Disney media powerhouse: How will media planning change for advertisers?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The JV between Reliance Industries and Disney brings together over 108 channels, leaving advertisers the opportunity to leverage wider audiences and more data and insights to target specific cohorts across various platforms.

Google partners with ‘Shakti’ to combat misinformation before general elections

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

NBDSA issues guidelines for responsible reporting on LGBTQIA+ community

Since news media has the most potent influence on public opinion, broadcasters while reporting on any member of the LGBTQIA+ community have been requested to use inclusive and gender-neutral language, respect the individuals preferred pronouns and names. (Representative image by Mercedes Mehling via Unsplash)

The guidelines urge broadcasters to avoid airing any news which sensationalises the issues related to LGBTQIA+ community, perpetuates stereotypes or creates undue fear in respect of the community.

ZEE Entertainment expands the scope of Independent Committee to investigate allegations

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The Independent Investigation Committee will be chaired by Justice Satish Chandra and comprise of ZEE’s independent directors, Uttam Prakash Agarwal and P.V.R Murthy.

PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

IBDF forms task force to evaluate ‘Indian Socio-economic Classification System’ : Reports

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Broadcasters are reportedly concerned about the potential impact of ISEC on their audience measurement and targeting strategies.

20 percent of all the people watching video content in 2023 have been cord cutters: Kantar

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Addressable TV is poised to extend its reach to over 45 million homes, constituting 21 percent of addressable TV households in 2024.