Tasmayee Laha Roy – Page 13

Parle bats on cricket craze again: Extends CCL partnership for 10th season

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

The brand has launched a 12th man contest, offering customers an opportunity to be a part of CCL teams along with the actors and the players.

Sintex announces associate sponsorship deal with Women’s Premier League

IPL is one of the world’s largest entertainment formats and Women's Premier League is an extension of the same. (Representative Image: Pickled Stardust via Unsplash)

Sintex joins Women’s Premier League as associate sponsor for four years, aligning with their brand values and promoting women’s empowerment in cricket.

Sony is exploring new opportunities in India post Zee setback: Reports

On January 22, Sony terminated the proposed $10 billion merger with Zee first announced in December 2021 (Image source: Moneycontrol)

At a press conference in Tokyo, Hiroki Totoki, President, COO, and CFO of Sony assured that the setback with Zee will not hinder the company’s investment strategy.

MIB registers 106 MSOs, cancels non-compliant registrations

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

While the ministry did not share the number of non compliant MSOs, in October 2023, 477 MSOs were already marked non-compliant.

General Elections 2024: Political parties to spend up to Rs 13,000 crore on advertising

Over 50 percent of the total AdEx will go to digital medium, said experts. As per the Meta Ad Library Report, between January 11, 2024 and February 9, 2024, BJP has spent a total of Rs 1.5 crore. Of this, Rs 1.18 crore was spent in the last week alone. The spending on Google ads is even more; according to the Google Ads Transparency centre, political ad spends in the last 30 days stood at Rs 24.5 crore, with the BJP taking the lead (Image source: Moneycontrol)

Ruling party and top spender BJP will lead the pack in advertising expenditure for the 2024 general elections in the world’s largest democracy.

Absence of strategic partner a challenge for ZEE’s scale-up plans: Elara Capital’s Karan Taurani

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

According to Taurani, tie-up with a strategic partner or an effective turnaround strategy to enhance digital offerings with reduced losses will be crucial factors for considering an upgrade.

ZEEL to reassess overall cost; sets ambitious target to achieve by FY26

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

The company is also looking at moderating their third-party content acquisition as part of its comprehensive cost optimisation strategy.

Community Radio advertising gets a boost: Extended time and hiked rates in new policy guidelines

In December 2002, the Government of India approved a policy for the grant of licences for setting up of Community Radio Stations to well established educational institutions, including IITs/IIMs. The matter was reconsidered in the year 2006 and the Government decided to broadbase the policy by bringing ‘non-profit’ organisations like civil society organisations, voluntary organisations, etc, under its ambit in order to allow greater participation by civil society on issues relating to development and social change. (Representative Image: Csongor Schmutc via Unsplash)

Provisions for participation of women in content creation that states that at least half of the Advisory and Content Committee members should be women, have also been added in the Revised Guidelines to encourage women in the sector.

CTV Surge: Addressable TV to reach over 45 million Indian homes

Sports is set to witness a renewed focus on immersive experiences, facilitated by affordable 5G and next-gen VR headsets.(Representative image via Unsplash)

The surge is attributed to major sporting events such as the IPL and World Cup, acting as catalysts to boost viewership on connected smart televisions.

Indian ad revenue set to soar to Rs1,55,386 crore in 2024: GroupM India

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

At 10.2 percent India will be the fastest growing top market said the report from GroupM India.