Author: Tasmayee Laha Roy

Zee Entertainment faces fresh woes as SEBI uncovers $240 million discrepancy

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

As per reports, this figure is roughly ten times larger than SEBI’s initial estimates, raising concerns about financial irregularities within Zee.

Local influencers harness regional insights to forge deeper, more personal bonds with audiences: Mrunali Dedhia

The authenticity, relatability, cost-effectiveness, and ability to connect with hyper-local audiences make local influencers indispensable allies for brands seeking to make meaningful inroads into diverse and dynamic regional markets.(Representative Image: Cristina Zaragoza via Unsplash)

Mrunali Dedhia, Vice President, Chtrbox says brands are increasingly drawn to local influencers for their micro-communities to drive targeted engagement and conversations.

Data security, a top priority for MIB: Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

As Storyboard18 first reported on February 15, MIB Minister Anurag Thakur addressed various topics at the International Conference and Exhibition on Broadcast and Technology, including regional content, sustainable broadcasting, and data security.

As the public broadcaster we have to balance revenue and content diversity: Gaurav Dwivedi

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

In 2023, Prasar Bharati’s revenue from auction of MPEG-2 slots saw a 66 percent boost, touching Rs Rs1071 crore. This bounce-back followed a 12 percent decline the previous year.

Zee starts appraisals on time, but hiring tightens as cost cuts loom: Job security in question?

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

In spite of the no layoff promise in January, on February 13 when ZEEL announced its Q3 FY24 results, it also said they were strategically reassessing overall cost structure. This initiative spans key areas such as technology, content, marketing, and personnel.

To save a merger: ZEE and Sony attempt to iron out disagreements?

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Reports suggest Zee and Sony are attempting to iron out differences to salvage the $10 billion media merger.
It is expected that Zee will communicate its final decision to Sony within the next 24-48 hours, indicating whether they accept all terms and conditions of the agreement.

MCA and Meta join forces to curb AI generated misinformation with WhatsApp helpline

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

Users will be able to flag deepfakes by sending it to the WhatsApp chatbot which will offer multilingual support in English and three regional languages- Hindi, Tamil and Telugu.