Author: Tasmayee Laha Roy

Indian gaming industry expected to touch $7.5 billion by FY28

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

As per Lumikai’s recent gaming report, in-app purchases and ad revenues is anticipated to be the mainstay contributors to the industry’s growth.

QYOU appoints former TikTok country manager Raj Mishra as India CEO

Mishra's career highlights include his role as the first employee at Musical.ly in India (now TikTok), leading it to over 60 million monthly active users. As the country head for both Musical.ly and later for TikTok following their acquisition, he fostered growth for ByteDance in India, established local teams, cultivated business partnerships, and nurtured the creator community.

Mishra will drive day to day operations of all India business units including QYOU Media India Pvt. Ltd, Chtrbox Technologies and Maxamtech Digital Ventures.

We view smartwatches as an additional consumption category: Timex India’s Chhabra

Deepak Chhabra, managing director, Timex India, stated, "As a digital-first organisation, our campaign strategically blends traditional and digital channels to reach both customers (sellers) and consumers (buyers) effectively. Approximately two-thirds of our budget is allocated to digital platforms, including social media, PR and influencers, while the remaining one-third targets traditional channels like TV and outdoor advertising."

The brand is shifting its focus to the aspirational segment and recently launched a new campaign with Ananya Panday as its new face.

IBDF’s 24th AGM in Delhi: Key leadership re-elected

Addressing the members during the AGM, IBDF President, K. Madhavan said, “Despite the ongoing geo-political issues like Russia’s invasion of Ukraine and the crisis in the Middle-East due to the Israel-Hamas war and accompanying economic volatility, the Indian economy in general and the Media & Entertainment industry, in particular, have shown extreme resilience”. (Image source: IMDb)

K Madhavan has been re-elected as IBDF president.

NCLAT transfers Axis Finance and IDBI Bank appeals on Zee-Sony Merger to chairperson led bench

Vice will be transitioning to a studio model, following the cancellation of its  "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

This is the third time in less than a month that challenges to the Zee-Sony merger have been shifted to a different bench.

Cricket World Cup 2023 sees 24 percent surge in ad volumes: TAM

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Vini Product, Mahindra & Mahindra, FX Mart, Hindustan Unilever, and Coca Cola India are the top advertisers so far.

SAT reverses SEBI’s ban on Punit Goenka from boardrooms

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Experts anticipate that this development will accelerate the Zee-Sony merger proceedings.

Radio ad volumes witness 6 percent growth in Jan-June 2023: TAM

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

Eecom-media/ entertainment/ social media category experienced the highest increase in ad secondages, growing 4.3 times.