Tasmayee Laha Roy – Page 20

Mark Zuckerberg reports doubling of click-to-message ad revenue in India year over year

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

Zuckerberg highlights successes and strategies during earnings call

Disney’s India hairy tale: A dive into exit speculations, negotiations, prospective buyers

It all started in July 2023 when the news of Disney actively considering strategic alternatives for its India business started doing the rounds. (Representative Image via Unsplash)

As chatter around Disney Star heightens, take a look at who is in fray for Disney’s assets in India.

Sony looking at acquiring Disney’s India business amidst Zee merger delay: Reports

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

Discussions between Sony and Disney are seen as part of Sony’s contingency strategy, considering the possibility of a prolonged delay or current merger agreement with Zee Entertainment Enterprises Ltd going south.

NCLAT defers hearing on IDBI Bank’s plea against Zee

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

IDBI Bank aims to recover approximately Rs 150 crore in unpaid dues from Zee.

ICC World Cup: How much do ad spots during India-Pak match cost? Find out

Number of new brands this World Cup were an encouraging 215 plus with the toppers being Bharat Petroleum Mak, Kamla Pasand Silver Coated Elaichi, Indusland Bank Indie App, Vi Cellular Phone services and Apple iPhone 15 Pro. (Image source: X via @BCCI)

Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts.

MIB grants new license and witnesses nine surrenders in September, MSO registrations stand at 1,478

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Mybharat Net Pvt. Ltd secured the new license on September 13.

BFSI ad volumes on TV see 4 percent jump between January and June 2023

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Life Insurance and LIC of India topped categories
and advertisers lists respectively, during January and June this year

Supreme Court to hear Google’s Rs 1,337 crore appeal against CCI penalty in Jan 2024

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

In addition to the penalty, that CCI imposed on Google last October, they had also urged then to stop participating in anti-competitive practices.

CBC ad rates for private FM radios revised by MIB after seven years

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

The gross base rate for FM radio advertisement will increase from Rs 52 to Rs 74 per ten seconds.

Asia Cup 2023 ad volumes surge by 31 percent: Cricket continues to dominate Indian advertising landscape

The newly designed team jersey will sport Kay Beauty on the front, with EaseMyTrip on the back of the jersey.(Representative Image: Alessandro Bogliari via Unsplash)

As per TAM reports, Food and beverages claimed the top spot in ad volumes, followed by personal care/hygiene, construction, industrial and real estate, materials/equipment, services, and automotive.