Tasmayee Laha Roy – Page 28

Ask and you shall receive: Zuckerberg on launching new Threads feature

Since the launch of Threads, the Instagram team has been continuing to listen to community feedback and is working as quickly as possible to deliver new features.

Instagram Threads now has the much-requested following tab, showing updates from users followed

Kingshuk Mitra moves on from Essence to join Star Sports

At Essence, Mitra’s role entailed reporting into the Global COO, ensuring the ongoing success and profitability of the agency by delivering consistent work quality to their clients across APAC, and making sure their business strategy translates into smart day-to-day operational decisions.

At Star Sports, Kingshuk Mitra would be reporting to Ajit Varghese, Disney Star’s Head of Network Advertising Sales. Mitra’s appointment comes after Ambarish Bandyopadhyay’s departure from the company in March during the IPL season.

3-tier grievance redressal mechanism lives up to expectations; 90% complaints settled at level one

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT experts say majority of user complaints get promptly and satisfactorily resolved at the initial stages of the grievance mechanism itself. In the past year, only one complaint had to escalate to level 3.

OTT platform content regulation: Exploring self-regulatory guidelines and grievance redressal mechanism

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

Users on OTT can make informed decisions on the content they watch but there are other alternatives too that they can explore.

ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan

For the ‘It Takes One Day’ campaign, ICC and BCCI has worked 85 content creators, from across India, in an event organized by Meta, ICC’s official digital content licensee (Image sourced from ad)

The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.

Lionsgate Play unveils a revamped brand identity across South Asian markets

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

Along with its revamped identity, Lionsgate Play will also focus on bringing forth an advanced user interface

Drive-in theatres with car stereo synced audio could soon become a reality in India

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

The regulatory body initiated an open consultation in April on PVR’s proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region.

Obliterate gaming from the face of India as it goes against our social values: Gamer writes open letter to protest 28% GST

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

Gamer Deep Patel writes an open letter to the revenue secretary on behalf of the gaming community.

OTT platforms against new proposal for additional layer in self regulation

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.