Author: Tasmayee Laha Roy

Out of the 8 crore plus creators in India, brands are currently engaging with a mere 20,000

As creators and brands continue to emerge, and the creator economy becomes more organized, it is projected that over the next two years, a staggering 10 lakh creators will be actively engaged in influencer campaigns (Representational Image via Unsplash)

Singapore-based creator tech company Animeta, in its report highlights the limited access brands have in the country.

India will be the fourth-largest TV ad market globally by 2027: PWC

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Global internet advertising market growth fell from 30.8% in 2021 to 8.1% in 2022 whereas India’s internet advertising market was among the fastest growing in the world and grew 35.3%.

GST’s painful impact on gaming industry’s top earner: How real money gaming will suffer

On the other end of the spectrum, larger players are grappling with losses by implementing as much as 50 percent reductions in marketing expenditures. This is only the beginning, said experts, adding, there will be more pink slips, restructurings and shutdowns. (Representative Image: Michał Parzuchowski via Unsplash)

There are 507 million Indian gamers of which 120 million are paying users and RMG revenues currently constitute 57% of market size.

Explained: Here is why your video games would not become more costly

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

Video games that do not involve any betting or gambling element in them are not subject to the 28% GST slab. This means that gamers can continue to enjoy video games without having to worry about paying extra taxes.

Ad-supported streaming will become the new normal in India: PWC

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India

Content creators’ business impacted by police complaints and legal hurdles: IAMAI

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

Stakeholders raise concerns about lack of public consultation before enactment of IT Rules, 2021 and how it impacts the industry.

Caution: Adalytics report on Google’s TrueView triggers caution among Indian media buyers and advertisers

With this win, the agency continues to diversify and safeguard its expanding portfolio of clients. This account will be managed by a team from mSix&Partners’ Delhi office, where the agency will leverage its ROI – centric proficiencies in new media to strategize and execute highly innovative media planning solutions. (Representative Image: Miikka Luotio via Unsplash)

As the findings of the report put data accuracy and transparency in the spotlight, it has prompted industry players to be meticulous in their decisions regarding ad investments.

Zee replaces CEO Punit Goenka with an interim committee

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SEBI issued an interim order on June12, barring Subhash Chandra and Punit Goenka from key positions in any listed company.

Explained: Into real money games? This is how 28 percent GST will impact you

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

The 28 percent GST will have a significant impact on paying users, who make up a large portion of the real money gaming industry in India.