Advertising veteran Pratap Bose is no more. Bose was battling with a major illness, according to media reports. He is survived by his wife and two children.
Bose was the co-founder of The Social Street, a marketing communication agency. He launched the company in 2015. Bose moved out in 2020 and was a marketing consultant till recently. Prior to that, Bose was the chief operating officer of DDB Mudra. He was associated with Ogilvy & Mather India for 17 years and worked in various capacities.
Bose, an advertising industry veteran, was also the former President of The Advertising Club.