IPG-owned FCB Group has made some leadership changes in India and South Asia operations, starting with moving current Group Chairman and CEO Rohit Ohri into a new global role as FCB Global Partner. Former Leo Burnett South Asia chief Dheeraj Sinha, will join FCB as Group CEO India and South Asia, reporting directly to FCB Global CEO Tyler Turnbull.
“Since Rohit joined FCB eight years ago, FCB India has seen tremendous success under his leadership. It was time for his next challenge, and while we can’t thank him enough for all that he has done for the agency, I’m excited to have him join our global team to put his valuable experience to work for some important upcoming projects,” said Turnbull. “Together, we have found his successor in Dheeraj — an amazingly talented, creatively focused and driven leader who understands the economic power of creativity.”
Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health.
Under his leadership, Leo Burnett transitioned from a mid-tier agency to a leading agency in India and almost doubled its size, with 30 percent of its revenue driven by new clients such as PepsiCo, IKEA, Airtel, Spotify and many others. He has also held several other leadership roles throughout his career, including Chief Strategy Officer of South & Southeast Asia at Grey Group, where he fostered a culture of strategy at Grey APAC.
Speaking about his move to FCB Group, Sinha said, “I am so excited to be leading the next phase of narrative for FCB in India and the region. I believe that with data and technology at its service, creativity is the greatest force of our times. The true power of our industry is in maximizing business opportunities and solving for human problems using creativity. I love the perspective at FCB about creativity as an economic multiplier. The agency has had a great run in the country, with very strong partnerships with the best clients, and has been one of the most respected agency brands. I look forward to working with the global leadership at FCB under Susan and Tyler, to continue to build FCB in India and the region as the most creative company, helping our clients maximize the opportunities and leaving the world a better place at the same time!”