Advertising – Page 4 – storyboard18

Savlon partners with Emiway Bantai to leverage Indian hip-hop to promote hand-washing

The campaign leverages the growing scene of Hip Hop in India and highlights to kids that handwashing is cool.

Conceptualized by Ogilvy India, the campaign features, a video post thanking Emiway Bantai for promoting handwashing, the ‘Haath Dhona Cool Hai’ music video and the Handwash Legend Hook Step Challenge.

Amazon Fashion launches new campaign with Ananya Panday and Aditya Roy Kapur

Amazon Fashion announces the launch of its latest campaign, "Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.

The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc

MakeMyTrip’s summer campaign mystery solved!

Take a look at the ads and reactions to it.

Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features celebrities you can’t see.

EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

Crunchyroll rolls out ‘Wish Your World Was Anime’ featuring Rashmika Mandanna and Tiger Shroff

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach. (Stills from the campaign)

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments.

Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

TAM is a media data intelligence firm monitoring AdEx and audience behaviours for TV, print, radio and digital.

Pocket FM, BankBazaar, CashKaro join boAt vs Apple brand war

Stills from the ads

Brands like Pocket FM, BankBazaar and CashKaro.com are also joining this ‘peace trend’ with their own witty quips. It seems like everyone wants a piece of the action in this tech drama!

ASCI Academy introduces ‘Responsible Influencing Course’ e-learning certificate

Additionally, the course addresses regulatory and platform-specific guideline requirements. A section focuses on the power of disclosures addressing issues like who should disclose, how and why to disclose and the specific requirements for disclosures. (Image source: ASCI Academy website)

The certification is designed to support content creators be compliant with the ASCI code and the law, and uphold ethical standards and transparency in the influencer marketing industry.

Noise hits back at boAt; Is the brand war officially on?

In the case of Noise, they striked out both ‘different’ and ‘better’, leaving just the word ‘think’.

The brand has released a reverse ad with the tagline “Maybe you should think.” Perhaps, indicating that boAt should’ve anticipated the backlash it would receive.

Posterscope rolls out a new campaign on ‘Godzilla X Kong: The New Empire’

The entire process, from securing permissions to executing the mural, was completed within 15-day timeframe. (Still from the campaign)

The hand-painted 70 feet art piece has been put up in Sion – Central Mumbai.