Category: Advertising

Alcobev companies seek clarification on classification between brand extension and surrogate advertising

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

As stated by two alcobev companies, the Central Consumer Protection Authority’s (CCPA) new directive requires the companies to submit details highlighting their business activities related to brand extensions.

Unacademy launches new campaign with Sachin Tendulkar

Reflecting on the ad film, former Indian cricketer and legend Sachin Tendulkar remarked, “In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants.” Image via Moneycontrol)

The film shot at an Unacademy Centre, captures Tendulkar and a team of Unacademy Educators cheering on a student as she strives to crack her dream exam.

Cadbury partners with Ogilvy to create #ThankYouFirstCoach campaign

The campaign also encourages fans to participate by expressing gratitude to their own first coaches, highlighting the transformative power of appreciation in nurturing talent and fostering aspirations.

Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG).

Yes Bank partners with Indian Olympic Association as official banking partner

The partnership between YES BANK and Indian Olympic Association has been facilitated by IOS Sports & Entertainment. 

Yes Bank also introduced ‘YES Glory’, a special savings account proposition for the Indian Olympic contingent heading to Paris 2024. The benefits of ‘YES Glory’ will also be available to the athletes’ immediate family members.

Kartik Aaryan re-enters his monologue era with Urbn’s new campaign

Its can even power up laptops and thus, makes the Urbn chargers a no-brainer for young couples who are always on the go.

The campaign showcases the Urbn adapter’s features of its usage across devices and super fast reliable charging solutions. Donning dual charging capability, users no longer need to carry multiple chargers during holidays.

Britannia and Mindshare roll out AI-powered camera campaign for NutriChoice featuring Ranveer Singh

Utilising image tracking in 3D space, the camera employs feature points to generate immersive mixed-reality 3D content. With an operating speed of 60 frames per second, the camera ensures video playback, even during image translation or rotation. Powering this technology is the visual transformer, an AI model engineered for similarity matching and image recognition.

With this campaign, consumers will be able to scan the QR code on their smartphones leading to experiencing a video from Bollywood actor Ranveer Singh within their smartphone camera experience.

Supreme Court summons Baba Ramdev and Patanjali MD over misleading ads case

The Supreme Court had temporarily restricted Patanjali Ayurved from advertising anything that claims to cure diseases and illnesses such as blood pressure, diabetes, fevers, epilepsy and lupus, specified in the Drugs and Magic Remedies (Objectionable Advertisements) Act 1954. (Image source: Moneycontrol)

This comes as part of ongoing proceedings where the Supreme Court previously issued a contempt notice against Patanjali Ayurved for persisting with misleading advertisements regarding medicinal cures.