Agency News – Page 4 – storyboard18

Dentsu Creative India bags the integrated creative mandate of GEF India

The agency will also craft a comprehensive digital strategy, with a monthly content calendar, captivating social media creatives, and innovative executions.

As per the mandate, Dentsu Creative will provide end-to-end creative solutions for GEF India, covering all aspects of branding, communication, and marketing.

Why are ad agencies joining the IPO party?

According to KV Sridhar, global chief creative officer, HyperCollective, Nihilent Ltd, if an agency goes for an IPO, they are going to be constantly under pressure for shareholding profits. Week to week, then month to month, and quarter to quarter, the agency will have to deliver profits. Else, its value will diminish. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

R K Swamy IPO: Weak debut on the cards, experts eye 5% premium

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

R K Swamy IPO: The price band for the issue has been fixed at Rs 270-288 per share.

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer’s business in India. Storyboard18 broke the global exclusive story on February 1.

RK Swamy IPO sees strong demand from retail, HNI investors

“We have been competing to the extent we can with our own resources, and I think we need to step up the competition with the multinational companies,” the promoters told Storyboard18.

DDB Mudra’s Mudramax bags the media mandate of Kshema General Insurance

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The partnership aims to build a strong brand narrative around Kshema’s core promise of “Extremes Se Suraksha”.

BCCI to appoint a creative agency; releases Request for Proposals

The report stated the BCCI was forced to decide on a host of state units, including the Delhi and Puducherry, and held talks with foreign boards, mainly the associate nations, for hosting them on exposure trips. (Image sourced via BCCI website)

Board of Control for Cricket in India (BCCI) has announced the release of Request for Proposals for appointment of a creative agency for BCCI. The RFP will be available for purchase till March 18, 2024.

WPL shatters sponsorship stereotypes: Diverse brands drive 10 percent team revenue growth in the women’s cricket league

community and connection they foster among fans. (Image source: BCCI Women)

Women’s Premier League is attracting not only new sponsors but also encouraging existing ones to extend their partnerships.

Need to step up competition with multinationals: RK Swamy’s Narasimhan Krishnaswamy on Indian ad firms going public

Narasimhan Krishnaswamy, group CEO and wholte-time director said, "We compete with organisations that are publicly listed companies from their respective geographies. If there is a Japanese company like Dentsu, it's listed in Tokyo. Publicis is listed in Paris and WPP is listed in London. American companies are listed in New York. So, they come in with that scale of capital and are able to then compete at a different financial level."

The firm’s top brass spelt out the reasons for going public, deliberated on the evolving landscape, the challenges faced in the past and those that lie ahead.