Category: Agency News

Emvies 2024: Wavemaker India and Mondelez India win big

Wavemaker India also bagged the Grand Emvie for Mondelez India’s Cadbury Celebrations - Cadbury #MyBirthdaySong campaign which used generative AI to transform the classic birthday song into personalised harmonies.

The Advertising Club hosted the 2024 edition of the Emvies, one of India’s most coveted advertising awards on March 22. Wavemaker India and Mondelez India were the talk of the town.

Madison World reveals new look on 36th anniversary

Lara Balsara Vajifdar, executive director , Madison World, said, “We have always been pioneers in the realm onfinnovation nd ideation. Our brand new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values.”

The new branding showcases the agencies commitment to staying at the forefront of the advertising and media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable, the company said in a press release.

Havas launches Conran Design Group network; Creative branding agency in France to be renamed W Conran Design

The network launch also marks the release of Conran Design Group’s new proprietary study, Citizen Brands, an evidence-based brand and design framework that identifies which brands are achieving balanced growth.

With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients and empower brands to make a meaningful impact.

We had an amazing strike rate of winning pitches over the last 12 months: Parikshit Bhattaccharya, BBH India

Parikshit Bhattaccharya, chief creative officer, BBH India, stated, "We have forged and maintained long-standing relationships with many clients. Red Bull, CaratLane, Garnier and Beam Suntory amongst others, have been with us for a long time. We have successfully converted them into long-standing client relationships. I believe that if an agency adds value, challenges the status quo, and evolves with the times, then it becomes a true brand custodian for its clients."

In an interaction with Storyboard18, Parikshit Bhattaccharya, chief creative officer, BBH India, said, “We have won around a dozen pitches in the last year, including brands like HDFC Ergo, Upgrad, and IHCL, among others. Other than them, some of our esteemed clients include Garnier, CaratLane, Red Bull, and many exciting brands from Beam Suntory, among others.”

Prasoon Joshi on winning BJP account: Looking forward to the challenge, BJP has great minds

Meanwhile, the race for political advertising dominance is heating up as polling dates draw near. Google and Meta have witnessed a significant surge in ad spends, with the latest Google Ads (Image sources via Forbes)

Earlier in February, more than a dozen advertising agencies, including industry giants Ogilvy and Prasoon Joshi-led McCann Worldgroup were pitching to secure the BJP account for the 2024 Lok Sabha Elections.

Exclusive: National Payments Corporation of India calls for digital marketing pitch; Mandate to also focus on UPI awareness, RuPay

The contract period will be for 1+2 years, starting from May 2024, subject to yearly review. (Image source: Fisdom)

The onboarded agency will help the NPCI define, plan and execute digital marketing strategy for all of its products to strengthen the brand’s digital presence, with special focus on UPI awareness and RuPay.

Spikes Asia winners: Leo Burnett, FCB Ulka, VML, Ogilvy bag Grand Prix awards

Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. (Image source: Facebook)

In the Creative Data category, the Grand Prix went to ‘Lay’s Smart Farm’, for Lay’s, by Leo Burnett, Mumbai, India.