Category: Brand Makers

How small and mid-sized Indian ad agencies find their mojo, and grow

Agency executives believe that these days pitches are not worth it. As a result, many small and mid-size agencies are refusing to participate in a pitch if they aren’t paid for the time and effort they put into creating ideas and strategies. (Representative image by Craig McLachlan via Unsplash)

Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives.

MC Stan: The latest celebrity brand to emerge from Bigg Boss 16

MC Stan has already got himself a deal from Amazon Mini TV and his managers are in the midst of a selection process to sign on more brands.

The rapper is the latest to benefit from a Bigg Boss boost with partnership deals and endorsements pouring in just 48 hours after winning the reality show. His talent management agency has received over 20 offers from brands.

From Oscars to Emily In Paris: Vahdam’s global CMO Sneha Beriwal on why the brand is brewing collaborative strategies

Beriwal’s previous stints included the role of a marketing manager for Dabur, head of brand and campaigns at Aditya Birla Fashion and Retail Limited and Joint Vice President - Product, Digital and Direct Marketing at Aditya Birla Health Insurance Company.

According to homegrown wellness brand Vahdam’s global chief marketing officer, brand collaborations are a great customer acquisition mechanism and open up new avenues for innovation.

Former Google exec Arun Rajappa joins Riot Games as country manager – India, SA

Arun has been a passionate champion of India and Emerging Markets at Google and Microsoft. He continues to be inspired by the energy and youthfulness of the region, and the opportunity for technology to serve people in the region and help them unlock their potential. Arun has been playing video games since the inception of Gaming Era – from Donkey Kong Jr and Prince of Persia, Doom and Duke Nukem 3d, FIFA and Forza, Indie games like Stray and Descenders, to his current favorite – VALORANT!

Arun Rajappa, in his new role will look after business development, lead hyper local activities and develop immersive player experiences for Riots vast pool of players.

When founders become popular, they can serve as role models for aspiring entrepreneurs: Shark Tank judge Amit Jain

Amit Jain, chief executive officer and co-founder, CarDekho, says, "But I must add that most entrepreneurs also fail, but the reality is that what they learn in pursuing entrepreneurship, they can never learn it on the job. You're making so many decisions on an everyday basis and multitasking, and this is a life experience. You're practically the master of your own destiny."

Amit Jain, chief executive officer and co-founder, CarDekho, talks about his debut at Shark Tank Season 2, the importance of women and small-town entrepreneurs, and why businesses need to stay lean to succeed.

Cheil India appoints Neeraj Bassi as chief growth officer

Bassi was serving Havas Group India as its chief strategy officer till March 2022. He has also previously held the position of Cheil’s chief strategy officer at Cheil India in 2016.

In his current role, Neeraj Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

Bookstrapping: Quit: The Power of Knowing When to Walk Away

Another strategy to get better at quitting is to enlist a quitting coach, simply an outside observer to help us with the decisions. Think of that person you know, in a horrible job or a toxic relationship! Its plain to us that they should walk away, but they can't see it for themselves. (Image source: Amazon)

This book authored by Annie Duke is nothing less than a toolkit for mastering the skill of quitting and embracing it. Our reviewer Reeta Ramamurthy Gupta shares key highlights. Bookstrapping Rating: 3.5

The Indian beer market is distinctive due to the preference for strong beers: BrewDog

"We’re thrilled about introducing Punk IPA and Hazy Jane, our flagship beers, in India, but with a twist — they will be made locally. During my recent trip to India, I collaborated with the team to perfect the recipe, and now, we’re confident that the team, equipment, and setup in India can produce these two best-selling beers to the same high standards." - James Watt, CEO, BrewDog

BrewDog CEO James Watt talks about craft beer, the company’s India expansion plans, and challenging the commodity beer market.