Brand Makers – Page 133

Wiggles promotes Prashant Kohli to chief marketing officer

In his new role as CMO, Prashant Kohliwill lead the company’s overall marketing initiatives and drive consumer engagement. It is under his guidance that Wiggles underwent a rebranding and took on its ‘Lovemark’ identity.

The company has elevated Pushkaraj Vartak as chief financial officer (CFO) too. The duo will continue to report to the founder’s office. Their promotions are with immediate effect.

Yum! Brands gets Aparna Bhawal as chief marketing officer

Bhawal is armed with an experience of three decades and has been a part of organisations like First City Publications, GE Money, Procter & Gamble, GlaxoSmithkline Consumer Healthcare India, and The Coca-Cola Company. (Image courtesy: International News Media Association)

Aparna Bhawal will look into marketing at KFC India and the partner countries.

Coca-Cola’s Henrique Braun: The plans for 2023 are very bold in India

Localisation and consumer centricity approach continues to be the company’s key approach in India. Braun said that they have the strategy of segmenting the country in many India’s which has allowed the company to have local connections with the consumers on the day to day activities. (Image courtesy: Still from the video)

Henrique Braun told CNBC TV-18 that India’s the fifth largest market for Coca-Cola globally having grown significantly in the last few years. He believes that the company will have a good 2023 summer.

Volvo Car India onboards Dipankar Mukherjee as head of marketing and PR

Prior to this, Dipankar Mukherjee has worked with companies like Samsung Electronics, AB InBev, DishTV, Ola Foodpanda, Ola Electric Mobility, and Molson Coors Beverage Company.

Dipankar Mukherjee replaces Amit Jain, who last year had moved within Volvo Cars to a regional role.

Prime Video makes Sushant Sreeram country director, India; promotes Gaurav Gandhi to VP, APAC

Gaurav Gandhi to Vice President, Asia Pacific, Amazon PrimeVideo & Sushant Sreeram, Country Director, India, Amazon PrimeVideo

Prior to Amazon, Gaurav has worked in companies such as Viacom18, NDTV Imagine and STAR India in various leadership roles. Prior to joining Amazon, Sushant led marketing for Xiaomi in India.

Animesh Agarwal (8bit Thug): Gaming has to be immersive and not interruptive

"When a gamer starts his or her career on YouTube by creating content or by playing games, the only thing they are aware of is tech and gaming. There are very few creators I have come across in my career who get the hang of lifestyle, travel, beauty or fashion. Over the last four years, what I have realized is that, the advantage I had in designing campaigns was that, we try to take into consideration the need and taste of the gamer and gamify the campaign."

Animesh Agarwal better known as 8bit Thug, founder and CEO of 8bit Creatives and S8ul esports talks us through on his journey as an influencer turned entrepreneur, what it takes to run a gaming talent agency and an esports team and organization in today’s times and what his views are on the Indian gaming scene and wheres it is going.

Media Mavens: More accountability is expected from business partners today, Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

"My style of leadership is extremely adaptive. I believe in situational leadership, adapt to the situation, to people, to teams and to the need of the hour. It could be anywhere from delegation, to being participative and sometimes even telling people what to do. What's key to me is to be flexible, and adjust to the requirements of the team in the moment that we are." - Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.

Wingreens’ Pawan Sarda joins House of Abhinandan Lodha as chief growth officer

Prior to joining Wingreen Worlds, at Future Group India, he launched and drove Big Bazaar, drove Omni channel marketing and commerce for the retail chain company etc. (Image source: LinkedIn)

Pawan Sarda was Wingreen’s group CMO and helped grow the D2C brand as it expanded and acquired other companies.

Pizza Hut India appoints Aanandita Datta as Chief Marketing Officer

With close to 17 years of experience, Datta was previously designated as global brand director, Unilever, based out of the Netherlands. She has previously worked with consumer goods firms, managing brands such as Lipton, Kissan, Taaza at Unilever alongwith corporate brand Unilever, Horlicks and Sensodyne at GlaxoSmithKline Consumer Healthcare and Whirlpool Refrigerators. (Image source: LinkedIn)

The company said that Datta will oversee all aspects of marketing and branding, with the core objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand.

Zoo Media’s FoxyMoron appoints Vivek Das as chief executive officer

Das has worn both business and strategy hats leading large clusters of clients across geographical markets and marquee brands. They include Disney Star, PepsiCo, Ford India, Airtel, Hindustan Unilever, AMEX, Lufthansa, YUM Brands, The Muthoot Group & Apollo Tyres etc

Vivek Das, who was previously the vice president at WPP’s Mindshare, in his present role, he will build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients.