Category: Brand Makers

Britannia’s CMO Amit Doshi: Think like digital natives, don’t bifurcate consumers between ‘digital’ and ‘non-digital’

"The last couple of years have brought seismic shifts in the way we live, interact socially, buy, use and experience products, services, and brands. So companies are looking at marketers and agencies to be agile and nimble, and embrace data, content, and technologies to enhance consumer experience. To stay relevant, we all must think like digital natives as opposed to bifurcating ‘digital’ and ‘non-digital’ consumers. Today, everyone is a digital consumer." - Amit Doshi, CMO, Britannia

Amit Doshi, marketing chief of Britannia on leveraging technology to stay relevant, learning agility from D2C brands and why marketers need to stay endlessly curious.

Bookstrapping: The Creative Act: A Way of Being by Rick Rubin

Who is Rick Rubin again? He's a music producer. He knows a thing or two about productivity, given that he has delivered countless hits, from Adele and Jay-Z to Neil Young.

Hey, all you marketing minds! Do you know how to make blazing creativity a ‘given’ rather than a difficult task? Author Rick Rubin points out that its entirely in your hands! And his book has one of the most minimalistic covers you have seen in a long time! BookStrapping Rating: 3.5 stars

Wavemaker India hires George Kovoor as chief creative officer

George Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising. Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.

Kovoor joins Wavemaker after his eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Budget 2023: FM announces reduction in customs duty; smartphones, TV sets to get cheaper

The overall impact of this volume decrease, however, is mitigated by 11 percent growth in the Average Selling Price (ASP).(Representative Image: shri via Unsplash)

The basic customs duty rate has been reduced from 21 percent to 13 percent other than textiles, making a host of articles cheaper. Cigarettes to become costlier.

Anupam Mittal: Founder, Shark, reel superhero, King of Bling, influencer, creator

In response to a question from the audience about which sectors young entrepreneurs should focus on, Mittal opined “green energy” and “healthcare”.

Shark Tank judge Anupam Mittal seems to have comfortably accepted and settled into his role as a founder, content creator and influencer and more. He seems to be enjoying it too.

Is Jimny’s new ad a beginning of new-age storytelling for Maruti Suzuki?

The automaker had in October reported its highest-ever monthly sales at 1,99,217 units, a 19 per cent year-on-year growth. The country's largest carmaker had dispatched 1,67,520 units in October 2022.

Shashank Srivastava, senior executive director at Maruti Suzuki India on the genesis of the new Jimny campaign and the auto major’s push into the SUV segment.