Category: Brand Makers

Is Jimny’s new ad a beginning of new-age storytelling for Maruti Suzuki?

The automaker had in October reported its highest-ever monthly sales at 1,99,217 units, a 19 per cent year-on-year growth. The country's largest carmaker had dispatched 1,67,520 units in October 2022.

Shashank Srivastava, senior executive director at Maruti Suzuki India on the genesis of the new Jimny campaign and the auto major’s push into the SUV segment.

Manu Jain quits Xiaomi group after 9-year stint

After joining Xiaomi in 2014, Jain had served in multiple roles. He was the smartphone brand's India region managing director for three years, from 2014 to 2017, and was subsequently appointed as the company's president for Indian subcontinent region. (Image source: LinkedIn)

Manu Jain had earlier served as the India managing director for Xiaomi, and since 2017, he was the company’s global vice president.

Unilever appoints Hein Schumacher as CEO; Schumacher will receive annual fixed pay of €1.85 million

Hein Schumacher says, "We have put a new leadership in place. We changed around 60 percent to 70 percent of the team. There's still some more change on that one to come. I think there are quite a number of things that are very different. I'm just a bit careful to call it out as a strategy."

Hein Schumacher will be appointed Unilever CEO Designate on 1 June 2023. He will succeed Alan Jope who announced his intention to retire from Unilever last year.

WinZO’s Saumya Singh Rathore: Gender gap is something you have to be mindful of at every level and in every conversation

Saumya Singh Rathore says, "We see close to 28 percent women representation in STEM (science, technology, engineering and mathematics) education but when it comes to the STEM workforce, there’s only 14 percent women, which means that while 28 percent women study science, only 14 percent actually end up opting for these jobs."

The co-founder at WinZO Saumya Singh Rathore talks about the disparity between men and women at the leadership level in gaming companies in India.

CXO Moves: Tarun Jha steps down from Skoda Auto, Joy Chakraborty quits Zee Media; Plus, appointments at Havas Worldwide India, Garage Worldwide

At Snapdeal, as the director of supply chain, Arora handled multiple roles in supply chain covering first mile and last mile management, customer experience and cost optimization. He was responsible for Snapdeal’s Premier Customer Program: SD Gold's strategy, faster delivery service expansion, operational adherence and customer NPS. (Representative Image: Raphael Koh via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Bookstrapping: The Song of the Cell: An Exploration of Medicine and the New Human

Siddhartha Mukherjee manages to provide a detailed account of the cell as well as a wide-ranging emphasis on its evolving role in science and medicine. It truly is a remarkable lens of exploration and insight into what makes us human, into the emergent properties that constitute life!

The musicality and symphony of our body’s cellular structure is what Siddhartha Mukherjee’s The Song of The Cell is all about. This book completes his hattrick, after ‘The Emperor of All Maladies’ and ‘The Gene.’ Mukherjee keeps a wide lens, covering cellular therapy, the history of medicine, the politics of science and its interplay with our lives. Bookstrapping rating- 3.5 stars

Tarun Jha quits Skoda Auto as marketing chief

As Head of Marketing at Škoda Auto India, Jha was responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events. (Image source: LinkedIn)

Tarun Jha, head of marketing at Skoda Auto, has put in his papers, as per reports. Ajay Raghuvanshi, head of sales, has also quit.

Levi Strauss’ Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone

Levi Strauss’ Amisha Jain, says "India is a key market for the brand and Asia as a whole continues to be a high-growth market for Levi’s. It’s a market in which the digital and innovation space continues to grow exponentially."

Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women.

V S Mani’s GD Prasad on being a former ad man, Shark Tank, personal branding

V S Mani's founder GD Prasad, says, "Our ambition is sort of to become the Halidram’s of South India. We want to be the destination for South Indian food. Today, consumers want to experience a brand’s promise. We have got into the business of representing our food culture and want to take it far and wide. In this process, we are debunking a lot of existing prejudices." Pictured (L to R): Yashas Alur, GD Prasad, and Rahul Bajaj.

V S Mani’s founder GD Prasad talks about the coffee category’s need gap, the appearance on Shark Tank, and the power of personal branding.

Social media influencer Dolly Singh: Don’t be insensitive. Read the room

Dolly Singh currently has 1.5 million followers on Instagram and almost 700 thousand subscribers on YouTube. There isn’t a video on YouTube or reel on Instagram of hers that hasn’t gone viral. She is one of the most loved influencers in the space today. (Image via Instagram - @dollysingh)

From weirdest brand collaboration requests, the much loved Colgate ad and authenticity within the creator community. Here’s everything comedy content creator Dolly Singh had to say in an interview with Storyboard18.