Category: Brand Makers

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

"Personally, I am excited about Generative Artificial Intelligence. Artificial Intelligence has been there for a while. However, the conversation around Generative Artificial Intelligence has picked up quickly because it is helping in creating content. That’s something consumers and brands haven’t experienced before. Of course, it has its pros and cons. Interesting times ahead for sure," says Vishal Jacob, chief digital and transformation officer, Wavemaker India

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.

Bookstrapping: Attention Span by Dr Gloria Mark

The book Attention Span by Dr Mark has interesting suggestions on how we can take control of our attention and find more success in our careers, says our reviewer. (Image: Amazon)

In the book, Attention Span, Dr Mark delves into the newly celebrated concept of ‘kinetic attention.’ She introduces a more balanced understanding of the rhythm between deep focus and less focused states, which may actually serve to make us happier and more productive in the long term. Bookstrapping Rating: 3.5 stars.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

Vikram Bahl joins United Breweries as its new CMO

He had stints at GSK Consumer Healthcare India where he was EVP-Marketing and at the Kellogg Company, where he spent almost a decade. (Image courtesy: LinkedIn)

Vikram Bahl was global brand vice-president, Nutrition at Unilever before joining United Breweries as CMO.

Diageo India CEO Hina Nagarajan: I’ve never thought in my professional life that I’m a woman

"I took a go-fast-go-slow-go-fast approach. I was growing fast when I was not married. When I got married and had children, I slowed down a little bit. When my children were a bit grown up and independent, I accelerated my career again. That really helped me," says Diageo India chief Hina Nagarajan

Hina Nagarajan, managing director and CEO of Diageo India, shares her advice for women: focus on results.