Category: Brand Makers

Work Culture: How Kochi-based indie agency Maitri takes care of employees

Francis Thomas, who is the group creative head at Maitri, took to social media to talk about what it is like to live and work in a city like Kochi. Thomas also talks about how Maitri as an agency goes out of its way to take care of employees and keep them together like a family. (Representative Image: Clay Banks via Unsplash)

The Internet is loving Kochi-based Maitri’s approach to work culture, work-life balance and more after its group creative head Francis Thomas spotlighted it on social media.

Media Mavens: GroupM’s Priti Murthy says boardrooms are no longer about men vs women, it is about diversity and inclusivity

"The best way to pave the way for future leaders is by allowing them to grow and not stall them at any point," says Priti Murthy

Priti Murthy, President, GroupM Nexus talks about the importance of addressing the gender gap in the workplace, upgrading skills and the evolving role of agencies.

Maruti’s Shashank Srivastava on why Indians no longer need to kick tyres or smell leather to buy cars

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Shashank Srivastava of Maruti Suzuki sheds light on the brand’s marketing playbook and upgrading its legacy brand positioning.

Why do brands like CRED and Zomato not have a CMO?

The future-ready marketers are the ones who understand the importance of collaboration and identifying the right skills that they need to master and reset themselves time and again, based on a solid foundation of marketing fundamentals. (Representational Image: Amirhossein Hasani via Unsplash)

Startups have created decentralised systems to build brands and run marketing. The first casualty of the new system is the CMO role.

Bookstrapping: Ten books you must reach for in 2023

Our reviewer Reeta Ramamurthy Gupta puts together the ultimate reading list for all the book enthusiasts out there. (Representative Image: Patrick Tomasso via Unsplash)

From ‘A Lucky Man: The Memoirs of a Radio-wala’ by Mark Tully to Rachel Louise Snyder’s ‘Women We Buried, Women We Burned’, here’s your 2023 reading list.

Home Credit India’s Ashish Tiwari: As a marketer, you need to be able to celebrate consumers’ lives and achievements

Ashish Tiwari says, "The entire category of finance is based on trust. Trust and transparency is the code of the category. What is necessary is how a brand communicates the right message to the consumers at the right time which is easier to comprehend." (Image source: LinkedIn)

Ashish Tiwari, chief marketing officer of Home Credit India on the supremacy of trust in building BFSI brands, marketing trends, Web3, finfluencers and more.

Media Mavens: Work-life balance is passé, what one does today is work-life integration, says Carat India’s Anita Kotwani

Kotwani says, "I do see a lot of my female peers leading other operating companies, and I personally feel very proud that the media industry has been able to drive this change. It’s the belief of the leaders at those operating companies where they have rewarded meritocracy and have chosen leaders that are able to drive the organization’s goal."

Anita Kotwani, CEO of Carat India, talks about the big trends of 2023, leadership mantras, work culture and more.

Piramal Finance’s Jairam Sridharan on the brand’s maiden ad campaign: Our aim is to create awareness

"In financial services there are a lot of ads that look nice and pretty. Customers laugh merrily over a table of pizza in a restaurant which almost looks like a social media profile of customers, as opposed to their customers' real lives. We wish to show the real customers in the real situations, not their social media personas," says Jairam Sridharan in an exclusive interview with Storyboard18.

Jairam Sridharan, MD, Piramal Finance, talks about the genesis of a new campaign, building brand Piramal Finance and creating awareness through muti-media platforms.