Category: Brand Makers

Piramal Finance’s Jairam Sridharan on the brand’s maiden ad campaign: Our aim is to create awareness

"In financial services there are a lot of ads that look nice and pretty. Customers laugh merrily over a table of pizza in a restaurant which almost looks like a social media profile of customers, as opposed to their customers' real lives. We wish to show the real customers in the real situations, not their social media personas," says Jairam Sridharan in an exclusive interview with Storyboard18.

Jairam Sridharan, MD, Piramal Finance, talks about the genesis of a new campaign, building brand Piramal Finance and creating awareness through muti-media platforms.

Ex-Sharechat exec Ajit Varghese joins Disney Star as head of network advertising sales

He would also be looking at developing the long-term vision and defining the strategic direction of the sales organization in his new role, said an official statement from the television network. Varghese would be reporting to K Madhavan, president and country manager, Disney Star

Ajit Varghese was the chief commercial officer at ShareChat and Moj. Prior to this, he headed WPP’s Wavemaker as the global president.

DY Works appoints Ashish Bahl as CEO

Bahl has spent over 25 years in advertising, marketing & media. He has worked with SABMiller India (now AB-Inbev) Neo Cricket & Sports, Mccann, Contract, JWT, Leo Burnett and O&M, where he’s worked with over 100 iconic global brands including Pepsi,Coca-Cola, MasterCard, Nestle, ESPN, SABMiller, Hero-Honda and many more

Bahl takes over from Tresa Paul who has moved out to pursue new opportunities.

upGrad’s CEO Arjun Mohan resigns

In 2022, the entire focus was on digital. Digital media spends of the company went up by 20 percent. Television took a complete backseat in the company’s marketing playbook. In fact, after their partnership with Shark Tank India, upGrad had zero spends on television between March and December

Mohan joined the company in April 2020 from competitor Byju’s where he last served as the chief business officer.

Punt Partners’ Sidharth Rao: I’d like to believe that I donned the hat of Webchutney’s CHRO

Sidharth Rao said,"Madhu, my co-founder, and I believe given how nascent the martech landscape is, marketers will need time to build inhouse skills to leverage these products to their fullest extent and ensure they work well with all the other products they are using. This will lead to a dual problem - poor outcomes for the marketer and churn for the product provider."

Sidharth Rao, co-founder of Punt Partners, who also founded celebrated ad agency Webchutney, talks about untapped potential in martech, hiring the right talent and his legacy.

RS Sodhi ousted as Amul MD; Jayen Mehta takes interim charge

Sodhi, notably, was first appointed at the helm of Amul in 2010. In 2017, he was given an extension for a period of another five years. (Image source: Twitter)

The decision to replace Sodhi was taken at the board meeting of Gujarat Cooperative Milk Marketing Federation (GCMMF), the farmers’ cooperative that operates the Amul brand.

TVS Motor Company appoints Saurab Kapoor as VP-Marketing, Future Mobility

Kapoor is a sales and marketing professional with over sixteen years of experience working with organisations in the consumer durables segment. Before joining OnePlus, Kapoor spent a decade in Samsung Mobile serving the company in different roles. His last assignment was head - marketing planning & media strategy

He joins the firm from OnePlus India where he served the company as marketing director, category, and brand management.

Meta Appoints Vikas Purohit as Head of Global Business Group in India

Purohit who has worked with companies Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group and Tommy Hilfiger in various sales and marketing roles will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.(Image source: LinkedIn)

Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem.

Bookstrapping: A fresh plea for 2023 – Why you must read!

A thousand CEOs have asked me to talk with their teams on the reading habit, as they seek to foster a culture of lifelong learning in their organisations. What we must appreciate is that the benefits of reading are not necessarily intellectual alone. (Representative Image: kazuend via Unsplash)

Now most things worth reading are chargeable even online. Why not pick up a book?