Category: Brand Makers

Five ad jingles by the exemplary musician AR Rahman

AR Rahman – the recipient of the esteemed Padma Shri and Padma Bhushan, is perhaps one of the very few Indian music directors who with his Carnatic, Hindustani classical and Western influence has garnered admiration, love and support all over the world. (Image source: Stills from the ads)

These nostalgic ad jingles reflect the musician’s signature style and remind us once again that ARR is indeed a champion when it comes to music.

Shark Vineeta Singh on importance of having a personal brand: ‘You need to have a voice’

Vineeta Singh has recently found herself facing flak after the first episode of Shark Tank season two was aired on January 2. Viewers appeared to be disappointed with the judges on the business reality show after the most of them rejected the pitch of two entrepreneurs because they represented a cosmetics brand Recode. (Representative image via Twitter - @khabarinshorts)

Sugar Cosmetics CEO and co-founder Vineeta Singh says there is no option but to have a personal brand if it helps the business.

Mastercard announces appointment of Gautam Aggarwal as Division President, South Asia & Country Corporate Officer, India

Gautam joined Mastercard in 2014, bringing with him more than a decade of experience across technology, sales and business development, product management, strategy, and M&A. Since then, he has held several leadership roles across the company, in both the United States and Asia Pacific region. Most recently, from 2019-2022, he served as Regional Chief Technology Officer for Asia Pacific, spearheading Mastercard’s $1 billion+ technology investments in key markets including India, Australia, China, Japan and Southeast Asia

Aggarwal will oversee all of Mastercard’s activities across South Asia and India, including product management, engagements with customers and regulators, marketing and more.

Media Mavens: The industry needs to start addressing the pay gap, says Monaz Todywalla of PHD India

"Media agencies have been adept at offering women opportunities based on their meritocracy and intelligence. As an ecosystem, it levels the playing field for individuals regardless of their gender," says Monaz Todywalla

Todywalla talks about the changing role of leadership, the millennial workforce, the gender pay gap, and the trends to look out for.

AnyMind Group’s Rubeena Singh: Legacy brands will be forced to have D2C strategy in 2023

"The India tech stack offers a very compelling advantage which is driving the hyper growth of digital transactions in India. All legacy brands will be forced to have a direct-to-consumer (D2C) strategy and will ride on this wave of digital and influencer marketing driven commerce," says Singh. (Image courtesy: Rubeena Singh)

Rubeena Singh talks about her new mandate at AnyMind, cross-pollination of ideas between Indian and the MENA markets and key trends that will dominate 2023.

Former Josh country manager Rubeena Singh joins AnyMind Group

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Singh will lead the India and MENA operations for the Singapore-based group that acquired India-based Pokkt Mobile Ads in March 2020.

Startups, breweries, and creativity: Bengaluru’s bopping to a new buzz

In August 2022, Karnataka Chief Minister Basavaraj Bommai directed officials to identify a suitable place in the city to put up a Unicorn logo. The startup capital of India has the highest number of unicorns in the country. Per media reports, of the 53 Indian startups that became unicorns in 2021-22, 19 are in Bengaluru.

There’s a new energy in the cool climes of unicorn country, which is bustling with new opportunities, especially in the creative business.

Hyundai Motor India promotes Tarun Garg to COO

Tarun Garg, who was the director (sales, marketing and service) has been elevated as chief operating officer (COO) who will oversee sales, marketing, service and product strategy.

The company also elevates Gopala Krishnan CS to chief manufacturing officer.

OYO’s Mayur Hola joins Culinary Brands as chief marketing officer

In his previous stint, Mayur Hola worked on big brands like Coca-Cola, Domino's, TrueCaller, MasterCard, Reckitt, National Geographic etc. ​Hola's skills range across integrated marketing, leadership, creative strategy, brand development and marketing strategy.(Image source: LinkedIn)

In his new role at Culinary brands, Mayur Hola will be responsible for product innovation, scale, and growth.