If ever there was a brand that owned a category, it was Kodak. But it lost its way thinking what it did was always right.
Category: Brand Makers
WPP agency VMLY&R India gets Red Fuse’s Saurabh Saksena as CEO
Saurabh Saksena will be based out of Mumbai and will report to Hari Ramanathan, CEO- VMLY&R, South and South-East Asia and Japan.
CXO Moves: Myntra’s new CMO; Plus, exec moves at Famous, Wavemaker, Grey, Duolingo, Xiaomi, Canva and more
Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.
Bookstrapping: The Light We Carry by Michelle Obama
In The Light We Carry, Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars.
Myntra ropes in Sunder Balasubramanian from Coupang as CMO
In July this year, Achint Setia, who had served as head of marketing at Myntra, joined Zalora Group (Singapore) as chief revenue and marketing officer.
Digital Marketing Mavericks: Zoo Media’s big bet on hyper-specialisation
Zoo Media, one of India’s hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more.
Kotak Mahindra Bank’s exiting president and CMO Karthi Marshan on long tenureship in marketing
Karthi Marshan shares what being a marketer at a leading bank is like; the need of IIT and IIM graduates in advertising; and more.
Famous Innovations elevates Mithila Saraf as CEO
Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.
Former Netflix India executive Tara Kapur joins Duolingo as India marketing head
Kapur recently quit the streamer after three years to join the language learning app Duolingo.
Infectious Advertising gets Siddhartha Singh as managing partner and chief operating officer
An alumnus of INSEAD, Siddhartha Singh comes with over twenty-six years of experience – in multinational agencies such as Leo Burnett, Ambience Publicis, Rediffusion, and with boutique agencies like Salt Brand Solutions, Famous Innovations and Hyphen.