Brand Makers – Page 21

Social Panga appoints Ruksheen Palia as vice president – business and strategy

Ruksheen Palia who holds over 12 years of industry experience joins the team from VMLY&R India, where she served as the business lead for various accounts, one of her key accounts being Unilever.

Ruksheen Palia’s new role at Social Panga involves leading the agency’s growth initiatives, developing strategic plans, and fostering innovations for Mumbai hide out. Additionally, she will oversee the development of comprehensive business strategies and identify new market opportunities.

Comscore elevates Roberta Cavalcante as marketing director, APAC, EMEA and LATAM

Roberta Cavalcante has worked across Zuni, Vivo, and Denison Brazil.

Roberta Cavalcante was the senior marketing manager – APAC and EMEA.

BARC India’s Derrick Gray steps down

During his stint at Numeris as the senior director - audience measurement science, Derric`k Gray built and developed the Data Science Centre of Excellence within Numeris. Successfully implemented several improvements through intelligence and insights developed through the team resulting in process improvements, increased methodological rigor and financial savings to organisation.

Derrick Gray began his career at HEPCOE Credit Union as senior marketing analyst and went on to work across Canadian Armed Forces, and Numeris.

Bookstrapping: The W factor in literature

In our column today, we present a cross section of favorites from celebrity women readers. (Image source: Amazon)

Women’s contribution to literature has obviously brought a better understanding of the world. By sharing their point of view, using their own bylines and making their voices heard, they have been powerful agents of change, states Reeta Ramamurthy Gupta.

Facebook, Instagram global outage: Mark Zuckerberg’s valuation drops by $ 2.79 billion

Zuckerberg underscored AI's significance to Meta in his emails, expressing his desire for collaboration between the recipient and the company.

However, Mark Zuckerberg continued to maintain his position as the world’s fourth richest person on the Bloomberg Billionaires Index.

ServiceNow elevates Arjun Laxminarasu as senior director – marketing, India

Arjun Laxminarasu began his career at Accenture as an operation analyst and went on to work across Salesforce and Qlik.

Arjun Laxminarasu was the marketing director, India at ServiceNow.

SAP appoints Manish Prasad as president and managing director – India

In his new role, Manish Prasad will advance SAP’s move to the cloud, helping to enable customers across all industries to digitally transform with SAP.

Manish Prasad succeeds Kulmeet Bawa, who takes on a global role to drive the growth and adoption of SAP Business Technology Platform (SAP BTP) for customers worldwide.

From selling phone covers to Rs 2,000 crore in revenues: Journey of Gaurav and Amit Khatri’s Noise

Their journey, as unveiled in The Barbershop with Shantanu Deshpande, founder of The Bombay Shaving Company, underscores the essence of entrepreneurship, perseverance, and an unwavering commitment to excellence.

Founded by Gaurav and Amit Khatri, Noise has evolved to become a leading brand in the smartwatch and hearable category in India.

Simply Speaking: Importance of AI literacy over reactionary policies rooted in fear

Sora’s uncanny ability to transform simple text into strikingly polished 4K video unlocks new frontiers for brands and agencies to drive engagement and ROI through visually dynamic campaigns personalised at scale. The potential for localised video content across languages, demographics and sectors appears boundless. (Image from a video generated by Sora.)

As India’s digital maturity and smartphone adoption continue to accelerate, Sora-like AI video solutions can no longer be ignored by forward-thinking marketers keen to engage this new generation of mobile-first consumers.