Brand Makers – Page 58

Byju’s head of marketing and creative strategy, Vineet Singh, quits

Vineet Singh has also worked with companies like Embassy Group, Google India and Publicis Groupe-owned agency Digitas India.

Vineet Singh has been associated with the brand since September 2021.

Rohit Malkani and Kartik Smetacek are L&K Saatchi & Saatchi’s new chief creative officers

As CCOs, both Smetacek and Malkani, will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

GroupM’s Motivator appoints Manoj Kandasamy as chief digital officer

Manoj Kandasamy began his career at Origami Creative Concepts.

Prior to this, Manoj Kandasamy was the national agency head at ShareChat.

Zerodha’s Nithin Kamath joins National Startup Advisory Council

Ashneer Grover advised a break: "Dude - take care. Most likely you are deeply affected because of passing away of your dad - it got me too after my dad’s demise - I simply collapsed one day. Take a break !"

Nithin Kamath, who is among the 31 members of the Council, will advise the central government on measures needed to build a strong ecosystem for nurturing innovation and startups in the country.

When Edelweiss AMC CEO Radhika Gupta’s image featured on a Parle-G biscuit pack

Radhika recently joined as a judge for the third season of startup reality show Shark Tank India.

A look at the CEO’s “first wow advertising moment”.

Leadership 101: What bosses at ad agencies shouldn’t do

ployers also believe that increasing human-AI collaboration (37 percent) and reskilling/upskilling the workforce to meet the skill demand (25 percent) will be key strategies they want to implement. (Representational image by Markus Spiske via Unsplash)

Rule No. 1: Be the senior you wanted when you started working, not the one you got.

Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers

Rohit Talwar, vice president and head of marketing at Castrol India, spoke to Storyboard18 about the ideology behind Pragati Ki Paathshaala on a national scale.

The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.

Grey gets a new team to handle The Coca-Cola Company

They will collaborate closely with Thiago Cruz, chief creative officer of Grey New York, and Gabriel Schmitt, global chief creative Officer of Grey.

Hope Nardini, Raig Adolfo, Brian Weston, and David Toussaint, will be a part of WPP Open X, the bespoke integrated agency model created to service TCCC.

Music concerts are set to be a ₹1,000 crore business in India

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

According to a report by consulting firm EY, India’s music concerts are expected to generate revenue of ₹1,000 crore by 2025. The highest growth is expected in concerts with audiences of under 2,000 — more than double from 7,000 to 15,000.