Brand Makers – Page 59

Music concerts are set to be a ₹1,000 crore business in India

Exclusive advertising within the music genre saw the participation of 45 plus advertisers in 2023 (Image source: Sergio Ruiz via Unsplash)

According to a report by consulting firm EY, India’s music concerts are expected to generate revenue of ₹1,000 crore by 2025. The highest growth is expected in concerts with audiences of under 2,000 — more than double from 7,000 to 15,000.

Skincare is not just about looking good, it’s about feeling confident in one’s own skin: VLCC’s Puneet Gulati

Puneet Gulati, chief marketing officer, VLCC

The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC.

It is a good time to be a brand manager: Sameer Satpathy, CEO, ITC Personal Care

"Today, you have the licence and the tools to really innovate and build your brand. And competition is always good. With competition, efficiency comes in. It makes us better and also forces us to move faster than what we would have done," says Sameer Sathpathy, CEO, ITC Personal Care.

One of the biggest challenges a marketer faces today is how to engage with consumers who are moving away from mainstream media.

CXO Moves: Exec movements in Publicis Worldwide, Nothing, Ogilvy and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Manu Sharma, Nidhi Sinha, Anurag Agnihotri and Aditya Jairaj)

Executives move in the world of brands and agencies.

Bookstrapping: Iqbal Singh Chahal – Covid Warrior by Minhaz Merchant

In the book, it is mentioned, “I was a bookworm in school and college”, he says earnestly. “Despite being a B Tech in electronics and computer science, the subject I took for my IAS was History. It gave me a chance to learn from the past.” (Image source: Amazon)

In Iqbal Singh Chahal – Covid Warrior by Minhaz Merchant, the author touches upon Dr. Iqbal Singh Chahal, his famed ‘Mumbai Model’ and inside details of the innovations on the ground that made the war against COVID possible.

You must learn to trust people far more than you know yourself, says Anurita Chopra of Haleon

Anurita Chopra of Haleon stated, "Never look back and think you could have done better. Give your best for this moment, always. Don't ever live a life of regret."

In a conversation with Storyboard18, Anurita Chopra, head of marketing, India Subcontinent, Haleon, speaks about the multivitamin brand Centrum, gives a peek into her weekend and fitness routine, shares her piece of wisdom, and more.

Women now a big part of Pernod Ricard’s consumer base: CMO Kartik Mohindra

Kartik Mohindra, CMO, Pernod Ricard India

According to the IWSR 2022 report, India is now the number one market globally for whisky, rum, and brandy.

Ad industry to see more transparent programmatic ecosystem in 2024: Madison’s Vikram Sakhuja

"With a strengthening economy, I expect advertisers to again put faith in long-term brand building over short-term promotional performance marketing," says Madison’s Vikram Sakhuja.

The partner and group CEO at Madison Media and OOH, believes 2024 will be a year when marketers will want to know all about consumer attention over impressions and plain-vanilla views.

Indians will take more short breaks and weekend getaways within the country: Agoda’s Krishna Rathi

Krishna Rathi, country director, India, Sri Lanka and Maldives, Agoda

According to the country director, India, Sri Lanka and Maldives at the online travel agency, Indians’ international travel choices in 2024 will be influenced by the availability of direct flights and visa policies

Who is Rishi Jaitly, OpenAI’s main man in India? Find out

Rishi Jaitly helped overturn Internet censorship in India, Pakistan, and Bangladesh; advocated for an open, accessible, and innovative web; mobilized India's top political parties to use the Internet for the first time; led national Internet adoption/safety marketing campaigns; and led the development of Google's first ever elections-transparency and citizen-empowerment product, and continued to support Google's Chairman and CEO on communications and special projects.

Coveted techie who is a history graduate from Princeton, Rishi Jaitly’s experiences during his Google and Twitter stints could be very valuable for OpenAI.