The account was won post a multi-agency pitch.
Category: Brand Makers
WPP reveals third quarter performance; net new business amounts to $1.4 billion
WPP expects that the Launch of VML and further integration of GroupM with common products and single technology platform will drive stronger revenue growth and net annualised cost savings of at least £100m in FY25 with a part-year benefit in FY24.
Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance
Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.
Diwali IPO Rush: Half a dozen companies expected to go public; all eyes on Tata Tech, Mamaearth
Honasa Consumer (Mamaearth) and Cello World will open for subscription on October 31 and October 30.
Spotify beats user expectations; reports 16 percent ad-supported revenue growth
26 percent i.e. 574 million active users were recorded in the third quarter. According to reports, premium subscribers, who account for most of the company’s revenue, amounted to 226 million.
Byju’s CFO Ajay Goel quits, to head back to Vedanta to oversee demerger
Byju’s said it has made new appointments in its finance function, with Pradip Kanakia as senior adviser and Nitin Golani, currently the President-Finance, who will take charge as India CFO.
Wagh Bakri’s Parag Desai, the man who brought a legacy brand into digital times
Parag Desai led Wagh Bakri’s transformation and expanded the brand into e-commerce and tea lounges, which was his passion project.
Shashi Sinha to get AAAI Lifetime Achievement Award 2023
Media veteran Shashi Sinha will join the ranks of past recepients like Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey and Sam Balsara, among others.
The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain
Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.
Wagh Bakri’s executive director Parag Desai dies; Desai was a 4th gen entrepreneur
Parag Desai led the transformation of Wagh Bakri Tea Group with forays into tea lounges, e-commerce, digital and social media.