Category: Brand Makers

Visionaries by Storyboard18: Celebrating the Pioneers of Marketing

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

The Visionaries to be felicitated in Gurugram on October 27. The keynote address is by Suresh Narayanan, Chairman and MD, Nestle India.

 

Famous Innovations bags social mandate of Adidas

The OPPI OTC Health and Wellness Conference is organized with the objective of promoting responsible self-care among individuals. The conference aims to empower consumers by providing them with evidence-based information on the appropriate use and safety of over the counter (OTC) medications. (Representative Image: Giorgio Trovato via Unsplash)

The account was won post a multi-agency pitch.

WPP reveals third quarter performance; net new business amounts to $1.4 billion

Whoppl has embarked on a global journey by forging strategic alliances with their counterparts, Hotice Inc. in Japan, Grown Media in France, and Kobe in Singapore.

WPP expects that the Launch of VML and further integration of GroupM with common products and single technology platform will drive stronger revenue growth and net annualised cost savings of at least £100m in FY25 with a part-year benefit in FY24.

Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance

Co-marketing campaigns with our mother brand SBI are an important part of our strategy, says Rathin Lahiri of SBI General Insurance

Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.

Diwali IPO Rush: Half a dozen companies expected to go public; all eyes on Tata Tech, Mamaearth

Mamaearth's IPO is not just a milestone for the company itself but a guiding light for the entire D2C sector, illustrating the potential for growth and profitability in this dynamic market. (Representative Image: Markus Winkler via Unsplash)

Honasa Consumer (Mamaearth) and Cello World will open for subscription on October 31 and October 30.

Spotify beats user expectations; reports 16 percent ad-supported revenue growth

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

26 percent i.e. 574 million active users were recorded in the third quarter. According to reports, premium subscribers, who account for most of the company’s revenue, amounted to 226 million.

Byju’s CFO Ajay Goel quits, to head back to Vedanta to oversee demerger

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

Byju’s said it has made new appointments in its finance function, with Pradip Kanakia as senior adviser and Nitin Golani, currently the President-Finance, who will take charge as India CFO.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

In a leadership span of 25 years, Shashi Sinha progressed from being the head of Media at FCB Ulka to the CEO of all media units under IPG Media Brands in 2013.

Media veteran Shashi Sinha will join the ranks of past recepients like Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey and Sam Balsara, among others.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.