Brand Makers – Page 74

Pureplay Skin Sciences’ Shivani Behl joins Foxtale as chief marketing officer

Shivani Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.

Prior to this, Shivani Behl was the CMO of Pureplay Skin Sciences.

Storyboard18’s Visionaries: An evening of excitement, camaraderie and a toast to the future

Storyboard18's Visionaries Part 1 at The Oberoi, Gurgaon.

It’s a wrap for the first edition of Storyboard18’s Visionaries. Here’s a highlight reel on what went down on October 27 at The Oberoi, Gurgaon. Storyboard’s Visionaries was predominantly an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands.

Top marketers felicitated at Storyboard18’s Visionaries – Part 1

Visionaries chapters across cities will feature curated dialogues, spotlighting key issues and surfacing winning strategies.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

Why it’s critical for ad agencies to sometimes say ‘no’ to clients

As Seth Godin beautifully puts it, “If you’re not proud of it, don’t serve it. If you can’t do a good job, don’t take it on. The short run always seems urgent, and a moment where compromise feels appropriate. But in the long run, it’s the good ‘no’s that we remember.” (Representative Image: Max Böhme via Unsplash)

Taking on work way beyond their capacity is a chronic mistake many ad agencies make. Both agency founders and clients are guilty of being passive witnesses when this happens.

Radio ad volumes witness 6 percent growth in Jan-June 2023: TAM

The integration of Storytel's library into the Kuku FM platform is already underway and is expected to be completed within the next quarter, with audio content set to be available as early as the 1st week of March. (Representational image by Alexey Ruban via Unsplash)

Eecom-media/ entertainment/ social media category experienced the highest increase in ad secondages, growing 4.3 times.

CXO Moves: Exec movements at Unilever, Heads Up For Tails, Microsoft and Scarecrow M&C Saatchi

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Priya Nair, Samriddh Dasgupta, Sushant Ravikumar)

Executives move in the world of brands and agencies.

Samriddh Dasgupta steps down as CMO from Heads Up For Tails

Samriddh Dasgupta began his career as the director of strategic planning at abm communication, and went on to work across Times Internet, Xynteo, Aakash Digital, AKIVA, and Bombay Shaving Company.

In the LinkedIn post, Dasgupta mentioned that he would remain committed to animal welfare.

Apple almost touches the Rs 50,000 revenue mark; net profit witnesses 76 percent increase

The rate of growth in the overall brand value of the table slowed sharply after last year's significant increase - rising 5.7 percent this year compared to last year's 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022). (Representative Image: Sumudu Mohottige via Unsplash)

This year, the company shipped six million smartphones to India where the market share stood at 5.5 percent as opposed to 4.4 percent in 2022.

Fostering an open, collaborative culture is crucial to preventing workplace toxicity: redBus’s Pallavi Chopra

Pallavi Chopra, CMO, redBus, states, "As an organisation, redBus has a people-first culture which stands on the three pillars of hard work, humility and honesty. We take pains in doing a people-job profile fitment as that is fundamentally the key to employee happiness in the workplace. When you love what you do, unhappiness has no place."

In a conversation with Storyboard18, Pallavi Chopra, chief marketing officer, redBus touched upon the steps to avoid workplace toxicity, the marketing content she consumes, a peek into her weekly routine and a lot more.

Visionaries by Storyboard18: Celebrating the Pioneers of Marketing

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

The Visionaries to be felicitated in Gurugram on October 27. The keynote address is by Suresh Narayanan, Chairman and MD, Nestle India.