Category: Brand Makers

Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.

At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player.

Sift Kaur Samra signs with Baseline Ventures for commercial representation

Sift Kaur Samra's outstanding performance at the Hangzhou Asian Games 50m Rifle 3 Positions event included a historic gold medal, marking India's first victory in this category. She not only set a new world record but also contributed significantly to the team's success, securing a silver medal in the Women's 50m Rifle three positions team event at the same Games.

At the 2023 ISSF World Championship in Baku, Samra made history for India by clinching an Olympic quota for the Paris 2024 Games, finishing fifth in the women’s 50m rifle three positions event.

WPP promotes Lindsay Pattison to global chief people officer

Lindsay Pattison is currently WPP’s global chief client officer, leading WPP’s relationships with its major clients – a role she has held since 2018. She is responsible for developing and supporting the global client leaders of the company’s largest clients, representing a third of WPP’s revenue.

Lindsay Pattison succeeds Jennifer Remling, who is leaving to become chief people officer at Warner Bros. Discovery.

Ola, Uber and Dunzo among worst platforms for gig workers, bigbasket tops fair work norms list

Flipkart, bigbasket and Urban Company were the only platforms with a minimum wage policy to ensure that all their workers earn at least the hourly local minimum wage after factoring in work-related costs. (Representative Image: Henrique Hanemann via Unsplash)

Fairwork India 2023 report: While Ola and Porter scored zero in fair work standards for gig workers. and bigbasket got six points, none of the 12 platforms evaluated on fair pay, work conditions, contracts, management, and representation principles managed to get a perfect score of 10.

We view smartwatches as an additional consumption category: Timex India’s Chhabra

Deepak Chhabra, managing director, Timex India, stated, "As a digital-first organisation, our campaign strategically blends traditional and digital channels to reach both customers (sellers) and consumers (buyers) effectively. Approximately two-thirds of our budget is allocated to digital platforms, including social media, PR and influencers, while the remaining one-third targets traditional channels like TV and outdoor advertising."

The brand is shifting its focus to the aspirational segment and recently launched a new campaign with Ananya Panday as its new face.

Top marketers felicitated at Storyboard18’s Visionaries – Part 3

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

Last week, Storyboard18 celebrated the very first chapter of The Visionaries in Gurugram.

Deloitte partners with Spryker to elevate its digital commerce landscape

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

Combining Deloitte’s customer experience advisory, implementation, and operating services, with Spryker’s composable architecture, this collaboration aims to empower Indian organisations to integrate advanced functionalities.