Brand Makers – Page 78

Visionary marketers possess knowledge, conviction and the ability to inspire: Joseph George, Quotient Ventures

Marketers who succeeded in inspiring people both within the team, or agency partners, are the ones who got better work out. (Representative image by Clark Tibbs via Unsplash)

Joseph George, founder and group chairman, Quotient Ventures, believes that visionary marketers almost always ensure that the people working on the brand, both internal and external, know why they’re doing what they’re doing.

Recalling the ad frenzy of the 2019 India-Pak World Cup league match

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

As per TAM analysis, Amazon, Kamla Pasand Pan Masala, Disney, Byjus Early Learn App, PhonePe and Fogg were the top brands to advertise during the match.

RPG Group appoints Anant Goenka as vice chairman

Prior to being the vice chairman of CEAT and Zensar technologies, Anant led CEAT as managing director and chief executive officer.

In addition to his new role, Anant Goenka will continue to serve as the vice chairman of CEAT and Zensar Technologies.

Visionaries are known for their doggedness and conviction: T. Gangadhar, Quotient Ventures

Visionaries are known for their doggedness, they keep going for something because they have to have the fullest conviction.

The ability to see things that’s not obvious to other people straight away sets a visionary marketer apart.

Pharma marketing practices to continue to be under taxman radar

The report revealed that healthcare and nutrition are categories with greater awareness and demand, highlighting the competition among brands vying for limited space within marketplaces. (Representative Image: Christina Victoria Craft via Unsplash)

Tax department will not allow any violation on account of expenditures incurred by pharma companies to medical practioners and doctors, says Nitin Gupta.

Marketing can have phenomenal impact on society: Niti Kumar, Starcom

Marketers who can really clearly define short term as well as long term goals internally within their organizations, externally, to partners like agencies or like publishers and so on, and even to sales teams, dealers, etc. (Representative image by james Healy via Unsplash)

Starcom’s chief operating officer Niti Kumar on the impact of a visionary marketer.

Marketing cannot be run by pure common sense alone: MullenLowe Lintas’s Subbu

Visionary marketers devote a lot of time regularly to read about an emerging topic, take mentoring sessions from subject matter experts, read white papers on potential applications and so on. I have learned a lot from such people. (Representative image by Randi Tarampi via Unsplash)

MullenLowe Lintas Group’s Subramanyeswar S on what it takes to be a visionary marketer.

I visited Nothing’s smartphone manufacturing plant in India and this is what I saw

As you might know by now, the Phone (2), with better ergonomics, a powerful processor and better everything, is a welcome upgrade from the well-received Phone (1). But the difference this time around is that Phone (2) is manufactured entirely in India, while its predecessor was assembled, writes the tech reviewer. (Representative Image: Shawn Rain via Unsplash)

I toured Nothing’s Chennai manufacturing facility where the company assembles the Phone (2), a design-led smartphone made entirely in India. This unit is a part of the larger plant where the components are machined and tooled. The assembly process involved multiple protective layers and rigorous quality checks.

Xiaomi’s Manu Kumar Jain joins AI firm G42 as chief executive officer

When Xiaomi was alleged to have violated the foreign exchange rules, Manu Kumar Jain went through interrogation at the hands of the Enforcement Directorate (ED), stated a report.

Manu Kumar Jain will play a role in helping the firm expand its footprint in the Indian market.

Flipkart and Amitabh Bachchan: Sense and sensitivity are out, sensationalism is in

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

The democratisation of advertising has brought its benefits. But the overall quality of discourse has sunk to deplorable levels.