Brand Makers – Page 79

Olay’s new campaign spotlights the need for female STEM role models in India

In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach. (Stills from the ad)

In March 2023, P&G’s Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. Eighty-one percent of the respondents dropped out due to the lack of female role models.

Consistency is a visionary marketer’s paramount quality: Yatin Balyan, Omnicom Media Group

Through consistency, visionary marketers are able to create an ecosystem where marketers believe in innovation, analysis and risk taking thereby creating the power to influence purchasing decisions. (Representative image by Nathan Dumlao via Unsplash)

What’s key is the consistency of delivering on objectives of brands and business, not just for a short time.

Visionaries build brands for life: Aditi Mishra, Lodestar UM

A visionary marketer has a holistic approach to the brand or the portfolio of brands that they manage because they are not just looking at the short term of sales, they are really looking and building brands for life.

Leading media investments company Lodestar UM’s Aditi Mishra on what it takes to be a Visionary marketer.

Madison Media onboards Rob Norman as advisor

Rob Norman has extensively worked in the area of digital marketing and has strong points of view on some of the recent buzzwords, like artificial intelligence (AI).

Norman was the former global head of digital at GroupM.

CXO Moves: Exec movements at DDB, Google, Wavemaker, Mankind Pharma, Dunzo and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Alex Lubar, Sairam Ranganathan, Sanjay Koul and Joy Chauhan)

Executives move in the world of brands and agencies.

Cricket World Cup: Aman Gupta’s lifestyle tech brand boAt becomes Official Licensee

These smartwatches will feature features and designs that celebrate the sport.

boAt will launch a limited-edition range of smartwatches inspired by the biggest Cricket World Cup ever.

Joy Chauhan moves on from Wunderman Thompson

This year in March, Joy Chauhan was given the position of chief client officer, stated a media report.

Joy Chauhan had a run of 10 years at Wunderman Thompson.

McCain’s Aditya Krishna: A 15-minute interaction with a shopkeeper can give you a lot of marketing insights

Aditya Krishna, sales and marketing head, McCain Retail, stated, "I would share two pieces of wisdom. First is to do what you enjoy doing. If a Monday morning feels like a drag, it's normal. But if a Monday morning feels like a drag very often, then one needs to re-evaluate what one is doing."

Storyboard18 caught up with Aditya Krishna, Sales and Marketing Head, McCain Retail. He touched upon the marketing content he consumes, shared his opinion on workplace toxicity and burnout, talked about the books he is reading, and a whole lot more.

Wavemaker India promotes Sairam Ranganathan to chief digital officer

Team Wavemaker NorthStar will bring in the right experts across platforms, commerce, analytics and tech to orchestrate data-led solutions that yield business results. In his new role, Ranganathan will continue to report into Vishal Jacob, chief transformation officer at Wavemaker India.

As the head of Wavemaker NorthStar, Ranganathan will work with clients to drive business outcomes.

Atul Sinha elevated as chief operating officer of CaratLane

An alumnus of the Indian Institute of Management Ahmedabad, Sinha joined CaratLane on June 1, 2015, after commencing his career at Hindustan Unilever.

Atul Sinha will assume responsibility for the P&L operations of CaratLane India, focusing on driving growth and efﬁciency.