Brand Makers – Page 80

Visionary marketers believe in magic, not just logic: Josy Paul, BBDO

Josy Paul, chairman and chief creative officer, BBDO India shares what he thinks are the most important qualities and values a marketer should have and showcase. (Representative image by Karly Santiago via Unsplash)

They are also DJs to the marketing mix, says Paul, chairman and CCO, BBDO India.

The best marketers aren’t obsessed with marketing: Arun Iyer, Spring

Arun Iyer, founder and creative partner, Spring Marketing Capital shares what he thinks are the most important qualities and values a marketer should have and showcase. (Representative image by Intricate Explorer via Unsplash)

What are the qualities and values a marketer should have and showcase to be a Visionary?

India’s booming online gaming industry faces challenges in transition to 28 percent GST bracket

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

While the government’s efforts to regulate and tax the sector are understandable from a revenue generation and user protection standpoint, it’s crucial to ensure that these measures do not stifle the industry’s potential.

upGrad’s Mayank Kumar moves on from India Edtech Consortium

Mayank Kumar had been leading IEC since 2022 alongside Divya Gokulnath, co-founder of Byju’s, an edtech company.

Prateek Maheshwari, co-founder of PhysicsWallah, an edtech company will succeed Mayank Kumar.

Alex Lubar is DDB Worldwide’s new CEO

Alex Lubar was appointed president and chief operating officer of DDB Worldwide last October 2022, following ten years at McCann.

Lubar succeeds current global CEO Marty O’Halloran who will continue as chairman.

Honasa Consumer hires Nishchay Bahl as SVP – offline business

Nishchay Bahl comes with over 15 years of leadership experience managing cross functional teams in various [P&L roles in the FMCG domain across channels (GT, MT, e-commerce) with functional expertise in sales, key account management, digital marketing, customer and shopper marketing and brand management across some of the leading CPG companies in India like Britannia and Reckitt.

In his last role, Bahl was the chief business officer (offline) for Good Glam Group.

WPP’s Martina Suess Cromer joins FCB as global chief communications officer

Cromer joins FCB from WPP, where, for the last four years, she led corporate communications across the U.S., the company’s largest market. Prior to joining WPP, she was the global head of marketing and communications at Hearst-owned agency iCrossing and, before that, the vice president of global corporate communications at Wunderman.

Based in New York, Cromer joins FCB’s global leadership team reporting to global chief executive officer Tyler Turnbull and global chair and global chief creative officer Susan Credle directly.

Wieden + Kennedy bolsters their leadership team; appoints Snigdha Bose and Tania Dey

Snigdha Bose and Tania Dey bring with them skills in customer experience roadmaps and building omnichannel brands. (From left to right: Snigdha Bose and Tania Dey)

Snigdha Bose and Tania Dey have been welcomed aboard the Delhi and Mumbai offices respectively.

Piyush Pandey brought Indian middleclass soul to Indian advertising: Madhukar Sabnavis

"He pushed us to see the world as a standard and not just be content with being the best in India. But for me and others who worked closely with him, he taught us that while research is important, we must never forget we ourselves are consumers and people, and our experiences and observations also matter," Madhukar Sabnavis on Piyush Pandey.

Madhukar Sabnavis, former vice chairman and director, client relations, Ogilvy, talks about Piyush Pandey’s influence on Indian advertising.

Netflix could be preparing to challenge Rs 196-crore tax demand amidst dispute panel’s ruling

The ad-supported plan was launched by Netflix in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US. (Image by ibault Penin via Unsplash)

The move follows the Dispute Resolution Panel’s (DRP) recent ruling in favor of the department, upholding the tax demand raised by its international taxation wing.