Brand Makers – Page 84

CXO Moves: Exec movements in PepsiCo, Byju’s, Britannia Bel Foods, VMLY&R Commerce and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Mustufa Arsiwalla, Mrinal Mohit, Arjun Mohan and Rahul Welde)

Executives move in the world of brands and agencies.

Britannia Bel Foods’s CMO Mustufa Arsiwalla joins Ferrero as trade marketing director

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla joins chocolate maker Ferrero from Britannia Bel Foods where he was the chief marketing officer.

Mercedes-Benz is moving away from discount-led sales: Santosh Iyer, CEO, Mercedez-Benz India

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

Iyer also said that competitors focussed on the lower end of the segment are doing a great job of getting more customers in by offering cars at a more affordable price, who will upgrade to the luxury category in time.

We want to take the Ad Club global: Rana Barua, President, Ad Club

Rana Barua, Group CEO, Havas India and President, The Advertising Club

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

Nilay Chandra moves on from EV-maker Ather Energy

During Nilay Chandra's stint at Ather, he led the growth stage of the brand achieving a 4x growth over last year with a market share increase of 2.5 percent, while driving the category to a 192 percent growth rate.

Nilay Chandra led Ather Energy, as vice president, scooter business head.

Bookstrapping: Good Power – Leading Positive Change in Our Lives, Work, and World by Ginni Rometty

Another big lesson for the youth, which Rometty says in many ways throughout the book, is that a propensity to learn new skills, early in life, is priceless. (Image source: Amazon)

The book ‘Good Power – Leading Positive Change in Our Lives, Work, and World’ by Ginni Rometty, touches upon the concept of ‘power’, how growth and success never co-exist, the potential role of leaders and many more.

It’s important to be intellectually honest at work and in life: Adani Wilmar’s Vineeth Viswambharan

As per Vineeth Viswambharan, associate vice president, marketing and sales, Adani Wilmar, "Having worked for these many years in different sectors and organisations, the number one lesson for me is you will burn out only if you are not excited by what you're doing."

Vineeth Viswambharan also spoke about his favourite influencers, his take on workplace toxicity, how he wants to try on make-up and facial contouring.

Watch out Ajay Gupte and Amin Lakhani, says EssenceMediacom CEO Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO of EssenceMediacom, South Asia, shares his ambition of becoming the top media agency under GroupM in an exclusive TV chat with CNBC TV18. He feels there is very healthy competition within the top three GroupM agencies – Mindshare, Wavemaker, and EssenceMediacom. Speaking about the new agency, he said, “In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted.”

In the next 4 years, 25 percent of our volume will come from electric: Santosh Iyer

According to Santosh Iyer, the average age of Mercedes-Benz buyers in India has dropped to 38 years from 44, implying a growing preference among younger demographics for luxury vehicles.

The India MD and CEO of Mercedes-Benz also gave his take on the new media consumption landscape and plans to adapt to that, and how the brand’s focus will always be the customer.

Yes Bank appoints Pankaj Sharma as chief strategy and transformation officer

In his previous roles, he has been associated with organisations like RBL Bank, Axis Bank, ICICI Bank, ICICI Prudential Life Insurance and GE Countrywide.

In his role, Sharma will work with key stakeholders to translate and align the Bank’s strategy into transformation activities and initiatives, and develop a clear roadmap to achieve the Bank’s strategic and financial objectives.