In Sanjeev Mantri’s previous role he was the executive director at ICICI Lombard.
Category: Brand Makers
CXO Moves: Exec movements in PepsiCo, Byju’s, Britannia Bel Foods, VMLY&R Commerce and more
Executives move in the world of brands and agencies.
Britannia Bel Foods’s CMO Mustufa Arsiwalla joins Ferrero as trade marketing director
Mustufa Arsiwalla joins chocolate maker Ferrero from Britannia Bel Foods where he was the chief marketing officer.
Mercedes-Benz is moving away from discount-led sales: Santosh Iyer, CEO, Mercedez-Benz India
Iyer also said that competitors focussed on the lower end of the segment are doing a great job of getting more customers in by offering cars at a more affordable price, who will upgrade to the luxury category in time.
We want to take the Ad Club global: Rana Barua, President, Ad Club
Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.
Nilay Chandra moves on from EV-maker Ather Energy
Nilay Chandra led Ather Energy, as vice president, scooter business head.
Bookstrapping: Good Power – Leading Positive Change in Our Lives, Work, and World by Ginni Rometty
The book ‘Good Power – Leading Positive Change in Our Lives, Work, and World’ by Ginni Rometty, touches upon the concept of ‘power’, how growth and success never co-exist, the potential role of leaders and many more.
It’s important to be intellectually honest at work and in life: Adani Wilmar’s Vineeth Viswambharan
Vineeth Viswambharan also spoke about his favourite influencers, his take on workplace toxicity, how he wants to try on make-up and facial contouring.
Watch out Ajay Gupte and Amin Lakhani, says EssenceMediacom CEO Navin Khemka
Navin Khemka, CEO of EssenceMediacom, South Asia, shares his ambition of becoming the top media agency under GroupM in an exclusive TV chat with CNBC TV18. He feels there is very healthy competition within the top three GroupM agencies – Mindshare, Wavemaker, and EssenceMediacom. Speaking about the new agency, he said, “In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted.”
In the next 4 years, 25 percent of our volume will come from electric: Santosh Iyer
The India MD and CEO of Mercedes-Benz also gave his take on the new media consumption landscape and plans to adapt to that, and how the brand’s focus will always be the customer.