Brand Makers – Page 85

Weekly Shorts: Influencer marketing strategies for food and beverage services

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Kaya appoints Nishant Nayyar as vice president and head of marketing

Nishant Nayyar started his career at Bennett Coleman & Co, and has also worked in companies like India Today, News Corp VCCircle, Pearl Academy, Credihealth, and DayToDay health.

Prior to this, he was a part of Narayana Health as head of digital marketing.

Dentsu’s Posterscope appoints Pallavi Patil ad vice president – strategy

Pallavi Patil will oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.

In her new role, Pallavi Patil will focus on delivering a fresh perspective to the agency’s strategic expertise combined with a blend of innovation to clients in the OOH space.

Byju’s CEO Mrinal Mohit quits; Arjun Mohan gets a promotion

Arjun Mohan began his career with Rambus Mentor Graphics, HSBC Bank, Tata Services and Titan Company before joining Byju’s and held various roles with his last being chief business officer. Then, he joined upGrad as chief executive officer. (From left to right: Mrinal Mohit and Arjun Mohan)

Mrinal Mohit started his innings at Byju’s in 2014 as senior vice president – business development and strategy.

Meta to introduce Meta Verified, WhatsApp flows and support UPI apps in India

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

Mark Zuckerberg said that India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.

Boomlet Group appoints Anish Saha and Ayushi Rai

Anish Saha has worked across brands including Zee Entertainment and GroupM, in senior roles. Ayushi Rai worked with brands such as Zomato and Times Internet. (From left to right: Anish Saha and Ayushi Rai)

Anish will be working towards building and shaping the verticals of Boomlet Group. Ayushi Rai is tasked with identifying and capitalising on undiscovered opportunities in the world of influencers and content creators.

Arpan Jain moves on from VMLY&R Commerce

Arpan Jain started his career with WizFx Advertising, and went on to work at Pinnacle Health Care, Candid Marketing, Wizcraft International Entertainment, DDB Mudra Group and Geometry Encompass.

Previously, Arpan Jain held the post of an executive creative director at the same agency. He has worked across agencies like DDB Mudra Group.

Nestle picks WPP Openmind as its media agency in Europe

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

At a time when there is a decrease in global ad spending, scoring Nestle’s agency business is a major win for WPP Openmind.

Madison World appoints Manish Menon as vice president – human resources

Manish Menon has worked for organizations like GroupM, Alembic Pharma, Parle Agro, and Viu (OTT) before joining Madison World.

In this role, he will work closely with the leadership to craft and execute the People & Culture strategy and spearhead the Talent team’s efforts.

“We will scale our organics portfolio in a short time”: Amul’s Jayen Mehta

"It's a very interesting time for not only doing what we've been doing at Amul but also building something new which will be even bigger and more lasting in times to come." - Jayen Mehta.

GCMMF’s managing director in-charge, Jayen Mehta, spoke about Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition. In the cricket Asia Cup, Amul was doing promotions on the ground and television. For Women’s IPL, the brand was the beverage partner for three years. Amul has plans to tie up with teams for the cricket World Cup too.