Category: Brand Makers

“We will scale our organics portfolio in a short time”: Amul’s Jayen Mehta

"It's a very interesting time for not only doing what we've been doing at Amul but also building something new which will be even bigger and more lasting in times to come." - Jayen Mehta.

GCMMF’s managing director in-charge, Jayen Mehta, spoke about Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition. In the cricket Asia Cup, Amul was doing promotions on the ground and television. For Women’s IPL, the brand was the beverage partner for three years. Amul has plans to tie up with teams for the cricket World Cup too.

ITC’s Minakshi Handa: There is a need to embed Generative AI in early stages of creative journey

Minakshi Handa, vice president - marketing, ITC Personal Care, stated, "I think young talent are the ones who are really creating the change. And, we really need to empower and celebrate such change agents. My message to them is, first, be authentic and original. Second is, be brave and take risks. Third I would say collaboration. Because collaborating with others will also enable them."

Minakshi Handa, vice president – marketing, ITC Personal Care, says AI and Generative AI bring value to the table and integrating them in the initial stages of the journey is leading to faster turnaround of creatives.

Britannia Bel Foods’ CMO Mustufa Arsiwalla quits

Mustufa Arsiwalla's first stint at Ferrero was in 2014, where he held the position of brand manager for Ferrero Rocher. His last position was associate general manager for Kinder Joy.

Mustufa Arsiwalla comes with over 17 years of experience, having worked across categories such as foods, personal care, and over-the-counter products.

Avinash Pandey re-elected as president of NBDA

Avinash Pandey started his career with The Indian Express assistant manager. He has also worked at TV Today.

MV Shreyams Kumar is re-elected as VP and Anuradha Prasad Shukla will continue as Honorary Treasurer of NBDA for the year 2023-24.

Kapture CX hires Garima Rai as VP of marketing

Garima Rai's expertise lies in assessing market potential, devising new market entry strategies, defining precise customer profiles and buyer personas, and shaping product roadmaps, to drive business growth.

Garima Rai joins from ClearTrail Technologies, where she was the director of marketing.

Schbang’s Rayomand Patell: Your mind is the single best intelligence

Rayomand J Patell began his career at Everest Young & Rubicam, and went on to work across SSC&B Lintas, Contract India, Havas Worldwide and Idealake Information Technology Pvt. Ltd.

Rayomand J Patell, chief creative officer and chief integration officer, Schbang mentioned, “ I sincerely believe that you gotta use your own mind first and use AI as a tool to generate what you are seeing inside your head and bring that to life on screen or in print.”

Advertisers are allocating more budgets to open web for measurable results: Criteo

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

According to the media company, finding audiences with a high purchase intent is the key and retail media marks the emergence of the next essential channel for advertising.