Brand Makers – Page 87

Bookstrapping: Trailblazer by Mark Benioff and Monica Langley

Mark Benioff believes that businesses that do good and companies that have a social mission tend to be more successful. (Image source: Amazon)

In the book ‘Trailblazer’, the author Mark Benioff spills success secrets for the world of business, shares a message for business owners, highlights his encounter with Mata Amritanandamayi and a lot more.

Meet Neeral Trivedi, India’s Taekwon-Do champ and Lodestar UM’s business director

While sportspersons like Neeral Trivedi are representing India and winning big at international forums, brands aren’t widening their partnership possibilities. As a media planner, Trivedi agrees that brands still use return on investments as a metric while drawing sponsorship plans.

Trivedi recently bagged a Bronze Medal at the 22nd World ITF Taekwon-Do Championship held in Kazakhstan. Here’s her story.

PepsiCo’s Aastha Bhasin: Marketing keeps you curious throughout life

Aastha Bhasin, category lead - Kurkure, PepsiCo India, "We are in the digital age where we are exposed to a lot more information that is both positive and negative, and it generates reactions of equal measure to what you put out. That’s why I think it’s important for us to really create an endearing and secure environment with friends, colleagues and yourself, which goes beyond the social walls."

In a wide-ranging interview, the Kurkure category lead at PepsiCo India opened up on many subjects, including the lighter side of life. Aastha Bhasin said people need to chill out more and stop being serious all the time.

The Advertising Club elects Havas’s Rana Barua as president

The expansion of Barua’s scope adds nine additional markets under his leadership in his new role as Group CEO India, South East and North Asia.

Partha Sinha will continue as a member of the managing committee as the immediate past president for the ensuing year.

Srinivasan K Swamy elected as chairman of ABC

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy has been elected for the year 2023-2024.

Swiggy’s Anuj Rathi joins Jupiter as chief product and marketing officer

In his last stint at Swiggy, Anuj Rathi was in charge of product, marketing, growth, financial services, and partnerships.

Anuj Rathi will work closely with the founder and CEO of the company Jitendra Gupta.

SBI’s former chairman Rajnish Kumar joins Mastercard India as chairman

Rajnish Kumar said in the statement that he is keenly looking forward to sharing his knowledge, experience, and expertise with Mastercard as the company becomes an even more deeply embedded player and strategic partner to organizations across the public and private sectors in India. (Image source: Moneycontrol)

The veteran banker has previously served as the chairman of India’s largest public sector bank SBI.

Howard Schultz, Starbucks’ former CEO to step down from the board

Howard Schultz is the co-founder of Schultz Family Foundation and emes project llc. His innings at Starbucks began in 1987 as chairman and CEO.

Howard Schultz, whose association with Starbucks dates back to 1987, transformed the small company selling only whole beans to a global coffeehouse chain busy in 86 markets with 36,000 cafes.

Mindshare’s Amin Lakhani: AI will not be AI without human intelligence

Amin Lakhani, chief executive officer - South Asia, Mindshare, said, "If you look at the opportunities in India, everything is 2X or 3X of what the global averages are. Therefore, there is massive opportunity, whether it is in classical creative, whether it is addressable creative, whether it is fast moving content, you name it, and there are ample opportunities."

Amin Lakhani, chief executive officer – South Asia, Mindshare, said, “I think AI is a great enabler for what humans can achieve, and process. But, there is no match to human creativity, human emotions, and human connection.”

Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid

Shriram Parthasarathy (left), head - digital media marketing and social media marketing lead - India, at Microsoft and Pooja Sahgal (right), CMO and R&D Head at Raymond Consumer Care

Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head – Digital Media Marketing and Social Media Marketing Lead – India at Microsoft talk about creativity during Storyboard18 YoungGuns.