Brand Makers – Page 88

Max Healthcare onboards Mayank Mathur as senior vice president – marketing

Mayank Mathur started his career at ITC. He had also worked with companies like JK Lakshmi Cement, Airtel and SRL Diagnostics.

Mayank Mathur was the senior general manager – brand and integrated marketing communications at Apollo Hospitals.

Capri Sports bolsters leadership team; appoints Apurv Gupta and Chandan Roy

Apurv Gupta joins the team with the experience of having helped launch the Pro Kabaddi League with Mashal Sports. Chandan Roy comes in on the back off a stint with Star Sports as head of sponsorship marketing for the Emerging Sports portfolio - Football (ISL, Premier League), F1 and Grand Slams in the Indian market.(From left to right: Apurv Gupta and Chandan Roy)

Apurv Gupta will be responsible for managing the operations of the Capri Sports’ Bengal Warriors and Rajasthan Warriors with an objective to build their equity. Chandan Roy will pick up the baton in terms of creating brand and fan engagement plans for the Capri Sports teams – UP Warriorz, Bengal Warriors, Sharjah Warriors and Rajasthan Warriors.

Sanjay Mishra moves on from Marico

Sanjay Mishra started his career at Dunlop India as district manager. He went on to work across Spencers and PepsiCo.

During his stint as COO – India and CEO – new business, Sanjay Mishra was responsible for driving the digital transformation journey and leading its digital-first brands.

Byju’s undertakes strategic review of all its assets as it looks to focus on core biz, generate cash

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

Byju’s is further considering the sale of some of its other non-core assets to unlock value and manage its debt repayment.

Big Move: Dheeraj Sinha is FCB Group’s new CEO for India, SA; Rohit Ohri promoted to global role

Dheeraj Sinha joins the agency from Publicis Groupe, where he was CEO of Leo Burnett South Asia and Chairman of BBH India and he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health. (Pictured: (L TO R) Dheeraj Sinha and Rohit Ohri)

Storyboard18 was the first to report Sinha’s move to FCB. Sinha, who recently quit Leo Burnett, will report to FCB’s Global CEO Tyler Turnbull.

WPP CEO Mark Read’s ambition to double the size of India business in 5 years

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

WPP’s chief executive officer Mark Read on India’s global clout and the market’s importance in WPP’s scheme of things.

Is Dheeraj Sinha joining FCB Group?: Exclusive

Insiders suggest Dheeraj Sinha's appointment at FCB Group is a factor of his leadership and contribution in turning around Leo Burnett's fortunes, bringing fame and awards to the agency, and turning it into a future-ready firm.

Dheeraj Sinha, who recently quit Leo Burnett, part of Publicis Groupe, is expected to join FCB, agency insiders told Storyboard18.

AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag

In his previous role at Verse Innovation, Arjun Paramhans played a role in driving the digital revenue, product monetization and creative solutions.

Arjun Paramhans has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for brands like Red Bull, Samsung, Royal Enfield, Airtel and more.

Media veteran Raj Nayak joins YAAP’s advisory board

Nayak's illustrious career spans over three decades, during which he has founded and held leadership positions at some of the world's largest media and entertainment companies, including Star TV and NDTV.

Raj Nayak will be instrumental in driving YAAP’s strategic growth and expansion plans.