Category: Brand Makers

CTV Rising: 33 percent of urban Indian Connected TV users do not watch linear TV at all

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Over 50 percent of who watch content that is 21 min or longer on the large screen, marketers in India will now also have the ability to leverage two new advertising solutions specific to this audience.

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

"Marketers who lead communications must remember that the endeavour for a cleaner, greener planet is a collective effort that transcends individual brands, demanding unity and concerted efforts to inspire and engage audiences," says Schneider Electric India’s Rajat Abbi.

Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.

They are happy that I’m not going away to the Himalayas: Ogilvy’s Piyush Pandey

Ogilvy's Piyush Pandey states, "My belief from day one has been that I don't work for clients. I don't work for brands. I work for the people it reaches. If that is your starting point, then you will make a difference. That has been my biggest learning." (Pictured: Devika Seth Bulchandani and Piyush Pandey)

Piyush Pandey and Ogilvy’s global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

TIPS appoints Hari Nair as chief executive officer

Joining ByteDance in 2019, Hari Nair led the South Asia region for music partnerships and licensing for all ByteDance, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc.

Hair Nair will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry.

Shivani Behl moves on from Pureplay Skin Sciences

Shivani Behl started her career with Tata Motors and went on to work across Reebok India Company, VIP Industries, Reliance Brands, Lakme Lever and Shoppers Stop.

Shivani Behl had led the beauty and grooming company as chief marketing officer.

Publicis Groupe’s BBH appoints Swati Balani as executive creative director

Swati Balani's achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding. She also played a role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.

Swati Balani has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting.

ICICI Lombard elevates Sanjeev Mantri as managing director and chief executive officer

Sanjeev Mantri joined ICICI Lombard in 2015 as executive director overseeing the retail division, responsible for product distribution across various channels. In this role, Mantri played a vital role in enhancing the company's revenue, profitability, and stock exchange listing, as well as the merger with Bharti Axa and the integration process.

In Sanjeev Mantri’s previous role he was the executive director at ICICI Lombard.