A massive congestion on Bengaluru’s Outer Ring Road (ORR) led to commuters spending hours stuck in traffic. There were reports of some school buses dropping children home at night.
Category: Brand Makers
CTV Rising: 33 percent of urban Indian Connected TV users do not watch linear TV at all
Over 50 percent of who watch content that is 21 min or longer on the large screen, marketers in India will now also have the ability to leverage two new advertising solutions specific to this audience.
#BlastFromThePast: Iconic ads that Ogilvy India’s Abbas Mirza replays for inspiration
Abbas Mirza, senior creative director, Ogilvy shares with us, the fond memories associated with his all-time favourite advertisements.
Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI
Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.
They are happy that I’m not going away to the Himalayas: Ogilvy’s Piyush Pandey
Piyush Pandey and Ogilvy’s global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.
Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings
The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.
Leadership change at Ogilvy India; Piyush Pandey gets an advisory role
Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.
TIPS appoints Hari Nair as chief executive officer
Hair Nair will be responsible for leading the company into its next phase of growth, amidst the fast-changing digital trends and a vibrant content ecosystem in India’s entertainment industry.
Shivani Behl moves on from Pureplay Skin Sciences
Shivani Behl had led the beauty and grooming company as chief marketing officer.
Publicis Groupe’s BBH appoints Swati Balani as executive creative director
Swati Balani has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting.