Category: Brand Makers

Marico’s MD Saugata Gupta named ASCI chairman

Saugata Gupta's association with ASCI spans several years; two years on the Board of Governors and four years as a special invitee on the Board of Governors.

Saugata Gupta appointed as ASCI Chairman, sets vision to consolidate the preventive footprint of the industry body

Air India onboards Manish Malhotra to design crew uniforms

Manish Malhotra and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs. (Image source: Moneycontrol)

The famous fashion designer and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs.

TCS most valued Indian brand with a $43 billion brand value: Kantar

India’s Automotive brands have an exceptional year, with TVS and Mahindra the fastest risers. Financial Services and Telecom Providers brands also perform well, led by Axis Bank and Airtel. (Image source: Moneycontrol)

PhonePe, Cred, ShareChat and Star are the four newcomers to the 2023 Indian brand ranking and Bank of Baroda and MRF re-enter the ranking after some time away.

Metrics for assessing brand value have evolved post Covid: Deepender Rana

“It has been India’s decade. Our GDP has almost doubled with an 82 percent growth, while the world GDP has grown at 30 percent. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy,” said Rana.

Pre-Covid, factors like purpose held less prominence, but now, sustainability has emerged as a robust building block of brand equity, important for both demand and pricing power.

Best advice Piyush Pandey has given to his brother Prasoon Pandey

On his brother, Piyush Pandey, Prasoon says, "The kind of human being he is sets him apart. We all know that he is brilliant with his ideas, what makes him special is he values the relationships he builds, and that reflects in the teams he leads. He not only protects them, he nurtures them and takes care of them."

Prasoon Pandey, director, Corcoise Films, talks about how his older brother and legendary adman Piyush Pandey jams with him to crack ideas, thinks from his heart, and nurtures his team.

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol. Here’s what Puri had to say about his long-term partner-in-crime Pandey. (From left to right: Piyush Pandey and Bharat Puri)

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.

TRAI Chairman: Major initiative to check spam calls hits legal roadblocks under newly passed DPDP Act

Vaghela stated that the issue of spam calling is a huge challenge that is being faced by multiple countries. However, the solution to this problem is not banning all advertisers. He mentioned that TRAI recommendations could be a possible way out. (Image sourced via YouTube)

TRAI Chairman PD Vaghela said spam issues are proving to be a huge challenge. But the answer was not to ban all advertisers.

Bengaluru’s terrible traffic: Kids return from school at night, techies stuck for hours

ORR being Bengaluru’s tech corridor, techies were perhaps the worst-affected by the jam. In view of the unusual congestion, traffic police issued an advisory asking IT companies to delay logout time for their employees. (Representative Image: via Unsplash)

A massive congestion on Bengaluru’s Outer Ring Road (ORR) led to commuters spending hours stuck in traffic. There were reports of some school buses dropping children home at night.